Regional B2B Marketing Lead – Food Packaging & Tech

Syntegon Technology GmbH; North Carolina; On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Disability insurance

Life insurance

Education assistance

Paid time off

Employee Assistance Program

Job summary

Syntegon Technology GmbH in Raleigh, NC seeks a Marketing Specialist to lead regional marketing across North and South America. Translate global brand positioning and campaigns into locally relevant content and measurable programs for the food packaging industry.

The role requires 5+ years in B2B marketing, content creation, and trade show management, with strong MS Office skills and a data-driven mindset. Hybrid collaboration with sales and product teams is expected.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• 5+ years of experience in B2B marketing.
• 5+ years of experience in developing content and KPI-driven lead-generation campaigns.
• 5+ years of experience in creating sales enablement tools and commercial marketing materials.
• 5+ years of experience in planning and managing trade shows, conferences, and industry events.
• Proficiency in Microsoft Office, including PowerPoint, Excel, and Word.

Responsibilities

• Localize global messaging to reflect regional customer needs, market conditions, and industry terminology.
• Develop engaging content with the help of AI (text, video, photo) for regional and global marketing activities.
• Develop and execute regional sales initiatives and campaigns to drive leads to support regional business objectives.
• Monitor campaign and event performance based on clear KPIs. Use data to optimize results and improve lead quality and conversion.
• Coordinate, and manage trade shows, conferences, customer events, and industry meetings including event logistics, promotional materials, booth content, invitations, communications, and post-event follow-up.
• Develop and maintain sales tools that support the customer buying journey, including presentations, brochures, battle cards, case studies, application materials, and other collateral.
• Gather and communicate insights on North American market trends, customer priorities, competitor activity, industry developments, and emerging opportunities.
• Partner with sales and product management teams to identify customer challenges, market opportunities, and content needs. Use CRM data for in depth analysis.
• Engage with industry associations such as PMMI.

Skills

B2B marketing

Content creation

Lead generation campaigns

Sales enablement

Trade shows planning

CRM data analysis

MS Office

Education

Bachelor’s degree in marketing, communications, or a related field

Tools

PowerPoint

Excel

Word

Job description

Syntegon Technology GmbH in Raleigh, NC seeks a Marketing Specialist to lead regional marketing across North and South America. Translate global brand positioning and campaigns into locally relevant content and measurable programs for the food packaging industry.

The role requires 5+ years in B2B marketing, content creation, and trade show management, with strong MS Office skills and a data-driven mindset. Hybrid collaboration with sales and product teams is expected.