Regional Area Director - Multi-Unit Wellness Growth Leader

PCRK Group; Arlington (VA); On-site; USD 90,000 - 95,000; Full time

Benefits offered by this job

Medical benefits

401K

Location: North Virginia Region

Job summary

Massage Envy is seeking an Area Director to oversee the North Virginia Region, driving growth across 11 locations (including PA and MD) and ensuring service quality, brand standards, and profitability. This role emphasizes developing leaders, coaching managers, and maintaining high operational standards.

The Area Director will travel up to 75% in a multi-location environment, align with Massage Envy and PCRK Group missions, and promote new initiatives.

Qualifications

• Experience in a leadership role (Wellness/Sales Management preferred)
• Ability to travel/in location (up to 75%)
• Strong analytical and communications skills
• Comprehensive understanding of profit and loss statements
• Experience in a multi-unit management (preferred)
• Proficiency in Microsoft Word, Excel, PowerPoint

Responsibilities

• Oversee 11 Massage Envy locations within the North Virginia Region, including 4 locations in Pennsylvania and 2 locations in Maryland
• Understand and uphold PCRK Group and Massage Envy’s Mission, Vision and Values
• Develop a thorough understanding of Massage Envy services and products, consistently promoting new products, enhancements and initiatives
• Identify, develop, and promote leaders by building a culture of accountability, authenticity, and servant leadership in a multi-unit environment
• Ensure progressive growth across all assigned locations with respect to active member base, membership dues, service volume, enhancements, skincare, retail, and guest count growth through training, focus, and coaching
• Develop a strong service-driven organization through coaching, goal setting, and delegation by continual focus on people strategy. Continuously train managers on soft skills, business acumen, and metrics to strive for professional development
• Develop location managers that cultivate a culture of care, support, and equity in all locations
• Conduct location visits and performance reviews within assigned territory, providing consistent feedback and performance management discussions to drive successful results
• Monitor staffing levels and scheduling across all departments to ensure all positions/locations are staffed and scheduled appropriately
• Ensure all assigned locations and staff are in compliance related to background, licensure, training, and documentation in accordance with state/federal/franchisor/company regulations
• Review payroll, inventory, and applicable reports to audit for errors and address profitability related opportunities across all assigned locations
• Prepare and deliver timely and accurate financial and service performance reports and updates

Job description

Massage Envy is seeking an Area Director to oversee the North Virginia Region, driving growth across 11 locations (including PA and MD) and ensuring service quality, brand standards, and profitability. This role emphasizes developing leaders, coaching managers, and maintaining high operational standards.

The Area Director will travel up to 75% in a multi-location environment, align with Massage Envy and PCRK Group missions, and promote new initiatives.