Key Account Manager

Redbull; Las Vegas (NV); On-site; USD 92,000 - 138,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401k Match

Family Leave

PTO & Holidays

Pet Insurance

Life Insurance

Tuition Reimbursement

Job summary

Red Bull North America, Inc. seeks a Management & Development of Local Key Accounts professional in the United States.

This role drives distribution, adheres to Red Bull standards, and sells the Optimum Price program, while tailoring presentations to each customer’s needs and aligning promotions with Channel Strategy goals. You will manage annual promotions, optimize merchandising, and build relationships with decision makers, delivering ROI-driven insights and robust account plans.

Qualifications

• Minimum 4 years Sales experience with a strong track record of success, preferably in beverage, CPG, or FMCG industries or within a DSD operation.
• Strong analytical skills and experience using internal and external data sources (i.e. Circana, Nielsen, raw data)
• Excellent communication and active listening skills
• Strong negotiation skills
• Innovative, solution-oriented mindset
• Self-motivated and able to work independently
• Must be extremely proficient in Microsoft Excel and PowerPoint
• Bachelor's degree preferred
• Must be fluent in English; additional language skills advantageous

Responsibilities

• Executes distribution on priority packages following Channel Strategy recommendations
• Ensures all assigned key accounts reflect Red Bull standards for flow and package mix
• Sells Red Bull's Optimum Price program using best practices and tools
• Customizes presentations to appeal to customer needs
• Develops annual promotion schedule aligned with Channel Strategy goals
• Promotes merchandising standards, distribution recommendations, and price points to meet customer needs
• Ensures promotions include effective POS and incremental displays
• Customizes sales pitches to meet account goals and drive merchandising
• Evaluates ROI before recommending POS or customized solutions
• Executes merchandising in-line with Channel Strategy guidelines
• Develops relationships with key decision makers via business reviews and updates
• Drives execution of account programs through local decision makers
• Pursues incremental opportunities beyond standard programs
• Provides feedback to local decision makers on developments and successes
• Maintains local knowledge of accounts and wire relationships beyond buyers
• Engages in opportunities to build relationships beyond the buyer level
• Constructs annual Customer Marketing Agreements and manages related funds monthly and annually
• Evaluates ROI of programs and promotions; shares findings with stakeholders
• Conducts regular business reviews to update KA on business, competition, opportunities
• Shares examples of energy marketing activities to differentiate from competition
• Provides Energy Insights that drive changes in promotion, price, or merchandising
• Uses communication processes to keep distributor partners informed of KA programs
• Routinely visits distributors to maintain personal contact and open lines of communication
• Partners with distributors to identify local opportunities to sell and influence accounts

Skills

Analytical skills

Excellent communication

Active listening

Negotiation skills

Innovative mindset

Self-motivated

Work independently

Fluent English

Sales experience

Education

Bachelor's degree preferred

Tools

Microsoft Excel

PowerPoint

Job description

MANAGEMENT & DEVELOPMENT OF LOCAL KEY ACCOUNTS

• Executes distribution on priority packages in-line with Channel Strategies recommendations


• Ensures all assigned key account's schematics reflect Red Bull standards relative to flow and package mix


• Sells Red Bull's Optimum Price program by utilizing best practices and available tools


• Customizes presentations to better appeal to customer's needs


• Develops annual promotion schedule in accordance with Channel Strategy goals and customer goals


• Creatively sells Red Bull merchandising standards, distribution recommendations, and price points in a way that resonates with the customer's needs


• Ensures all promotions are accompanied by effective POS and incremental displays


• Customizes sales pitch to achieve account goals while driving effective, permanent merchandising


• Evaluates ROI prior to recommending specific POS or customized solutions


• Executes merchandising in-line with Channel Strategy guidelines

MANAGEMENT & DEVELOPMENT OF LOCAL RELATIONSHIPS

• Actively develops relationships with key decision makers via business reviews, communication, etc.


• Drives execution of account programs through local decision makers


• Consistently pursues incremental opportunities over-and-above programs


• Provides feedback to local decision makers on any pertinent developments, information, or successes


• Maintains key point of local knowledge regarding accounts


• Routinely engages in opportunities to build relationships and 'wire' beyond buyer level

BUDGETS/ANNUAL PLANNING

• Constructs annual Customer Marketing Agreements and manages associated funds for all designated key accounts on a monthly and annual basis

BUSINESS ANALYSIS

• Works to evaluate ROI with regards to program and promotional agreements; communicates key findings and best practices to key stakeholders


• Drives post-promotion analysis, following all promotions to evaluate promotional effectiveness

BUSINESS REVIEWS

• Conducts regular business reviews to update KA on business, channel competition, opportunities, etc.


• Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition


• Provides Energy Insights that drive change in promotion, price, or merchandising practices

COMMUNICATION WITH DISTRIBUTOR PARTNERS

• Uses appropriate communication processes to keep DPs informed of KA programs and initiatives


• Routinely visits DPs to ensure personal contact and open lines of communication


• Partners with DPs to identify local opportunities to sell and influence the account

Minimum 4 years Sales experience with a strong track record of success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation

Strong analytical skills and experience using internal and external data sources (i.e. Circana, Nielsen, raw data)

Excellent communication and active listening skills

Strong negotiation skills

Innovative, solution-oriented mindset

Self-motivated and able to work independently

Must be extremely proficient in Microsoft Excel and PowerPoint

Bachelor's degree preferred

Must be fluent in English, additional language skills an advantage

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $92,000 to $138,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:

• Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.