Regional Account Executive Job Description
Company: Thomas Concrete Machinery (TCM)
Territory: Central, North & West Florida
Reports to: Sales Manager
Schedule: Monday through Friday, 8 a.m. to 5 p.m., with additional hours as customer needs require; territory travel and occasional overnight stays
Company and culture
Thomas Concrete Machinery is a family-owned concrete equipment dealer serving contractors and concrete professionals throughout the Southeast since 1957. With branches in Orlando, Tampa, Miami, and Inman, South Carolina, TCM provides new and used equipment, parts, and repair services. Our commitments are integrity, professionalism, quality, fairness, and complete solutions, with support before and after the sale.
Position summary
The Regional Account Executive develops new business and grows customer relationships within an assigned territory. This field sales role helps concrete contractors identify the right equipment for their applications, prepares quotations, and closes business while protecting profitability. The position manages customer accounts and territory opportunities and does not include direct supervision of employees.
Working with inside sales, parts, service, and operations, the Regional Account Executive supports customers before and after the sale and identifies current and future equipment needs.
Key responsibilities
- Build and maintain relationships with existing customers and develop new accounts through prospecting, referrals, telephone outreach, and regular face-to-face visits.
- Use consultative selling to understand customer applications, project requirements, and purchasing needs. Recommend suitable equipment and connect customers with TCM's parts and service resources.
- Manage equipment opportunities from qualification through quotation, negotiation, and closing. Work within approved pricing and margin guidelines and obtain approval for exceptions.
- Plan territory coverage and maintain a regular field presence to develop opportunities, strengthen relationships, and provide responsive customer support.
- Follow up on opportunities generated by inside sales, marketing, manufacturers, and other sources. Coordinate customer communication and handoffs with the appropriate team members.
- Maintain accurate customer, opportunity, and activity records in the company’s CRM sales system. Provide sales forecasts and management updates on territory business.
- Develop working knowledge of concrete equipment operation, applications, and product capabilities. Participate in company and manufacturer training to improve recommendations and sales effectiveness.
- Coordinate with parts, service, and operations to address customer needs and resolve concerns. Assist with delivery of new or repaired equipment and parts when required.
- Monitor competitor activity, customer feedback, and market developments. Share information that supports territory growth and better customer solutions.
- Handle, secure, and tow equipment safely when required, following company procedures and applicable operating requirements.
Measures of success
Performance will be reviewed against agreed goals for territory revenue, gross profit, new business development, customer retention and growth, and effective opportunity management.
Qualifications and working expectations
- Sales experience with the ability to prospect, build customer relationships, negotiate, and close business.
- 3-5 years of proven B2B sales
- Field experience in construction and an understanding of equipment and mechanics, with the willingness to learn TCM's products and customer applications.
- Strong customer service, communication, and problem-solving skills. Able to explain equipment solutions clearly and follow through on commitments.
- Strong organization and time management. Able to plan territory travel, manage multiple opportunities, and maintain accurate sales records.
- Ability to work independently in the field while collaborating with inside sales, parts, service, and other departments.
- Ability to travel within the assigned territory, including occasional overnight stays, and respond to customer needs outside regular hours when necessary.
- Ability to handle equipment and parts, including occasional heavier lifting, and competence in securing and towing equipment.
- Lifting requirements of 100lbs and must possess a valid drivers license with an acceptable driving record
- Demonstrates TCM's values through honest recommendations, professionalism, fairness, and dependable customer support.
Compensation and benefits
Salary plus commission, benefits, and a 401(k) match. The stated compensation range is $100,000 to $125,000 annually.