Sr. Regional Sales Representative

Heavy Machines Inc; Norwood (AL); On-site; USD 90,000 - 130,000; Full time

Job summary

Heavy Machines Inc. is seeking a Sr. Regional Sales Representative to sell construction and earthmoving equipment across the assigned territory. You will build and maintain customer relationships, develop sales strategies, and drive profitability in collaboration with the Sales Manager and internal teams.

You will travel within the territory, provide technical expertise for equipment needs, and contribute to market share growth by delivering effective proposals and financing options.

Qualifications

• Proven experience in selling high-value, high-tech construction and earthmoving equipment.
• Familiarity with construction environments, customer operations, and production processes.
• Strong understanding of construction equipment service, repair, and parts operations.
• Experience coordinating trade shows, customer demonstrations, and industry events.
• Ability to research and develop product expertise for heavy equipment.
• Excellent communication and relationship management skills.
• Ability to read and interpret technical information, equipment specifications, and service manuals.
• Self-motivated, able to work independently and as part of a team.
• Willingness to travel within the assigned territory.

Responsibilities

• Sell construction and earthmoving equipment within territory.
• Develop and maintain relationships to identify sales opportunities.
• Provide customers with technical solutions.
• Prepare and present sales proposals including pricing and financing.
• Collaborate with service, repair, and parts teams for satisfaction.
• Research market trends and competitor activity to drive sales.
• Participate in trade shows and industry events to promote products.
• Maintain records of interactions and leads in the CRM.
• Ensure compliance with policies and regulations.

Skills

High-value equipment

Construction env

Service & parts

Trade shows

Product expertise

Relationship mgmt

Technical docs

Teamwork

Travel willingness

Job description

Job Summary

Sr. Regional Sales Representative will be responsible for selling construction and earthmoving equipment within assigned territory. This role involves building and maintaining strong customer relationships, developing sales strategies, and contributing to company goals related to profitability, market share, and customer satisfaction. Reporting to the Sales Manager, this position will work closely with internal support teams to coordinate the delivery of new and used equipment.

Key Responsibilities

• Sell construction and earthmoving equipment, including excavators, dozers, loaders, material handlers, off‑highway trucks, and other related machinery (e.g., Link‑Belt, Liebherr, Hydrema).
• Develop and maintain strong relationships with existing and prospective customers to identify sales opportunities.
• Provide customers with technical expertise and solutions to meet their equipment needs.
• Prepare and present sales proposals, including equipment pricing and financing options.
• Collaborate with service, repair, and parts departments to ensure customer satisfaction.
• Research and analyze market trends, competitor activities, and customer needs to drive sales strategies.
• Participate in trade shows, equipment demonstrations, local industry associations and industry events to promote company products.
• Maintain accurate records of customer interactions, sales leads, and transactions in the company CRM system.
• Ensure compliance with company policies, procedures, and industry regulations.

Basic Qualifications

• Proven experience in selling high‑value, high‑tech construction and earthmoving equipment.
• Familiarity with construction environments, customer operations, and production processes.
• Strong understanding of construction equipment service, repair, and parts operations.
• Experience in coordinating and participating in trade shows, customer demonstrations, and industry events.
• Ability to research and develop product expertise for heavy equipment.
• Excellent communication and relationship management skills.
• Ability to read and interpret technical information, equipment specifications, and service manuals.
• Self‑motivated with the ability to work independently and as part of a team.
• Willingness to travel within the assigned territory as needed.