Real Estate Practice Growth & BD Specialist

Greenberg Traurig, LLP; Dallas, Northern (TX, KY); Hybrid; USD 95,000 - 135,000; Full time

Job summary

Greenberg Traurig, LLP is seeking a Practice Development Specialist to join our Marketing Team. The role supports the Real Estate practice with business development, marketing initiatives, client events, and client communications across multiple offices.

The ideal candidate has 5+ years in marketing or BD within professional services, preferably law, and experience with real estate practice areas. This hybrid position requires strong communication, organization, and strategic thinking to drive

Qualifications

• Bachelor’s degree required; degree in Marketing, Communications, Business, Journalism, or related field preferred
• Minimum of five years of experience in marketing, business development, or professional services marketing
• Law firm experience preferred
• Experience supporting a real estate legal practice, commercial real estate business, or professional services organization strongly preferred
• Knowledge of commercial real estate terminology, industry participants, and market dynamics preferred

Responsibilities

• Collaborates with Real Estate marketing team, practice leadership, attorneys, and marketing colleagues to develop and execute strategic marketing and business development initiatives for the Global Real Estate Department
• Supports business development plans aligned with department growth objectives, client priorities, market opportunities, and cross-selling initiatives across offices and practices
• Monitors real estate industry trends, market developments, client sectors, and competitor activity to identify opportunities for attorney engagement, thought leadership, and client development
• Develops, updates, and manages marketing resources and practice materials, including practice descriptions, representative matters, experience databases, deal lists, and client-targeting resources
• Coordinates and contributes to proposals, pitches, RFPs, capability statements, presentations, and other client-facing materials that highlight the firm’s real estate experience and differentiators
• Supports attorneys in identifying and pursuing new business opportunities and relationship-expansion efforts with clients, prospects, and referral sources
• Tracks and organizes significant transactions, client successes, rankings submissions, awards opportunities, and related experience for use in marketing and business development initiatives
• Coordinates practice group meetings and department calls, prepare agendas, capture action items, and monitor progress on strategic initiatives
• Drafts, edits, and distributes marketing communications, including client alerts, newsletters, legal updates, speaking engagement materials, award submissions, and other promotional content
• Assists with planning and executing client events, conferences, sponsorships, charitable initiatives, and related collateral in collaboration with events, creative services, digital marketing, communications, research, and business development teams
• Supports strategic and ad hoc marketing and business development projects as needed

Skills

Client-service

Communication

Project management

Organization

Strategic thinking

Problem solving

Analytical skills

Team collaboration

Adaptability

Education

Bachelor's degree

Tools

Microsoft Office

AI tools (Copilot, ChatGPT)

Job description

Greenberg Traurig, LLP is seeking a Practice Development Specialist to join our Marketing Team. The role supports the Real Estate practice with business development, marketing initiatives, client events, and client communications across multiple offices.

The ideal candidate has 5+ years in marketing or BD within professional services, preferably law, and experience with real estate practice areas. This hybrid position requires strong communication, organization, and strategic thinking to drive