Real Estate Marketing Assistant

Masha Halpern, GRI - Keller Williams Realty; Durham (NC); On-site; USD 42,000 - 66,000; Full time

Job summary

Masha Halpern, GRI - Keller Williams Realty in Durham seeks a detail‑oriented Marketing Assistant to support a boutique real estate practice. You’ll manage content calendars, design print and online marketing for listings, and coordinate events with vendors, all while keeping the brand voice consistent.

You’ll collaborate with Masha on listing promotion, client enrichment programs, social media and community events, turning ideas into finished materials while ensuring timely delivery and

Qualifications

• Strong organization, time management and written and verbal communication.
• A sharp proofreading eye and close attention to detail.
• An instinct for polished marketing and visual presentation.
• Comfort producing social content and picking up new systems.
• Good judgment about when to move forward independently and when to check in.
• A real desire to grow within the role.

Responsibilities

• Keep content calendar current and design/schedule Facebook and Instagram posts, stories and Reels.
• Track listing marketing timelines and coordinate with vendors to produce brochures, postcards and social/email pieces.
• Manage the yearly client-enrichment calendar and organize gifts and home resources.
• Plan and execute client and community events with invitations, RSVP tracking and post-event CRM updates.

Skills

Content creation

Project management

Social media marketing

Branding/visual design

Communication

Attention to detail

Tools

Canva

Facebook/Instagram

Mailchimp

Google Workspace

Dropbox

CRM

Keller Williams Command

Brivity

Job description

Masha Halpern has spent over thirty years growing a real estate business rooted in lasting relationships, attentive service, deep local expertise and marketing tailored to each client. Because the business is small and personal, the person in this seat makes a real difference in assisting Masha to provide exceptional client service and care.

You’ll partner closely with Masha, taking her ideas and priorities and turning them into finished, well-organized work across marketing, listing promotion, client-enrichment programs, social media and community events. On any given week you might be prepping materials for a new listing, planning a client gathering, lining up social posts and coordinating with vendors, all at the same time. Masha specializes in marketing unique properties, and you'll be working to create both print and online marketing pieces that showcase these special features of each property.

No real estate background? No problem. What we care about is curiosity, organization and genuine care. The right person enjoys both the creative spark and the operational follow-through, carrying an idea from first draft to finished result while helping Masha to delight the client throughout as well as after the transaction closes.

Who Thrives Here

• Juggles multiple projects, deadlines and details with ease
• Recognizes what’s most important and pivots smoothly when priorities change.The real estate is a quick paced business that changes daily depending upon client needs
• Shows initiative and becomes more self-directed over time.Proactively supporting Masha as changes occur is critical.
• Produces polished, thoughtful marketing on established schedules is absolutely necessary
• Precise and detail-focused Details are important when marketing properties and is just as important as creativity in creating marketing pieces.
• Communicates professionally in writing and verbally with clients, vendors and teammates
• Welcomes feedback and enjoys learning.Masha is continually improving the service provided to her clients.Change and growth is part of this boutique business.
• Always looking for smarter ways to handle recurring tasks.Once you learn the "why" and "when" of specific tasks, Masha is always open to streamlining as long as the objective and timing deadlines are met.
• Works well alongside a small-business owner while taking ownership of their own responsibilities.Your job is to support Masha proactively in order to constantly improve and deliver exceptional client service.
• Believes that relationships, and how people are treated, are central to the job

What You’ll Do

Marketing, Social Media & Brand:

Keep the content calendar current; design and schedule Facebook and Instagram posts, stories and Reels; create content covering real estate, the home and the local community; produce newsletters, email campaigns, postcards, invitations and flyers; protect the consistency of Masha’s voice and visual identity.

Listing Marketing:

Track listing timelines and checklists; schedule photographers, videographers, floor plan providers and printers; build brochures, flyers, postcards and social/email pieces; run Just Listed, Open House, Price Change, Under Contract and Sold campaigns; proof every listing detail before it goes out; keep marketing files tidy and easy to find. Masha has established procedures and timelines. Your job is to make sure these tasks are completed promptly, accurately and with some creative flair.

Client Enrichment & Relationship Marketing:

Manage the yearly client-enrichment calendar; organize gifts and pop-bys; develop helpful home and community resources; maintain accurate client records in the CRM; support review, referral and follow-up efforts.

Client & Community Events:

Explore event concepts, venues and vendors; create timelines and task lists; handle invitations, RSVPs and logistics; attend the occasional evening or weekend event; manage post-event follow-up and CRM updates.

Skills You Should Bring

• Strong organization, time management and written and verbal communication
• A sharp proofreading eye and close attention to detail
• An instinct for polished marketing and visual presentation
• Comfort producing social content and picking up new systems
• Good judgment about when to move forward independently and when to check in
• A real desire to grow within the role

Helpful experience:

Canva, Facebook/Instagram/Reels, Mailchimp or a similar email platform, Google Workspace, Dropbox, CRM or project-management tools, event planning, print marketing, photo/video and AI-assisted productivity tools. Our primary systems are Keller Williams Command and Brivity; prior experience with either isn’t necessary.

• All work is created and stored within company-approved accounts and systems.