Marketing Coordinator

Cross Keys Management; Allentown (Lehigh County); On-site; USD 42,000 - 56,000; Full time

Job summary

Cross Keys Management is seeking a Marketing Coordinator in the United States (Allentown area). The role collaborates with real estate agents to create and execute marketing and personal branding initiatives that drive growth, while ensuring brand consistency across materials and digital channels.

The position involves preparing marketing content, supporting website updates, and training teams on company tools.

Qualifications

• Experience with Canva, Adobe InDesign, and Photoshop required.
• Proficiency in Microsoft Office, including Word, Excel, and PowerPoint.
• Proficiency across marketing channels, including online, print, and social.
• Strong writing and editing skills.
• Detail-oriented and deadline-driven.
• Team-oriented, enthusiastic, eager, motivated, collaborative, with a strong work ethic.
• Ability to communicate in a caring, professional manner and provide excellent customer service.
• Ability to manage multiple projects efficiently with strong written and verbal communication skills.
• Ability to work and thrive in a team environment.

Responsibilities

• Collaborate and work proactively with agents to design and execute strategic, creative personal branding and marketing plans.
• Facilitate positive relationships with agents by offering value, delivering consistent services, and helping grow their businesses.
• Conduct one-on-one or office-wide training sessions on Coldwell Banker Hearthside tools and resources.
• Design, deliver, edit, and optimize marketing materials including brochures, flyers, postcards, newsletters, social media content, and more.
• Maintain brand standards across all messaging and collateral as mandated by Coldwell Banker Hearthside and BlueEdge Marketing.
• Assist with website management, including written and digital content updates.
• Update and maximize social media channels with scheduled posts, updates, and analytics reporting.
• Monitor and organize marketing timelines, deadlines, and calendars.
• Support printing and distribution of marketing materials.
• Recommend improvements to current policies, processes, and best practices to strengthen the department's services and efficiency.

Skills

Communication

Writing & Editing

Teamwork

Detail-oriented

Multitasking

Customer service

Learning mindset

Tools

Canva

Adobe InDesign

Photoshop

Microsoft Office

Job description

Marketing Coordinator

POSITION OVERVIEW:

We are seeking an exceptional Marketing Coordinator to join our dynamic team. In this role, you will interact daily with real estate agents, understand their business goals, and provide tailored marketing strategies and services to help them thrive. This position is perfect for a highly energetic, people-oriented professional who thrives in a busy sales environment and enjoys continuous learning, growth, and change.

JOB SUMMARY:

The Marketing Coordinator collaborates with real estate agents to develop and execute strategic marketing and personal branding initiatives that drive business growth. This role prepares marketing materials, ensures brand consistency, and enhances digital presence across websites and social media platforms. This position provides training and support on company tools and resources while coordinating marketing timelines and deliverables. Through proactive partnership and continuous improvement, this position elevates the overall effectiveness of marketing services provided to agents.

ESSENTIAL FUNCTIONS:

Agent Partnership & Business Growth

• Collaborate and work proactively with agents to design and execute strategic, creative personal branding and marketing plans.
• Facilitate positive relationships with agents by offering value, delivering consistent services, and helping grow their businesses.
• Conduct one-on-one or office-wide training sessions on Coldwell Banker Hearthside tools and resources.

Marketing Content & Brand Management

• Design, deliver, edit, and optimize marketing materials including brochures, flyers, postcards, newsletters, social media content, and more.
• Maintain brand standards across all messaging and collateral as mandated by Coldwell Banker Hearthside and BlueEdge Marketing.
• Assist with website management, including written and digital content updates.
• Update and maximize social media channels with scheduled posts, updates, and analytics reporting.

Operations, Coordination & Process Improvement

• Monitor and organize marketing timelines, deadlines, and calendars.
• Support printing and distribution of marketing materials.
• Recommend improvements to current policies, processes, and best practices to strengthen the department's services and efficiency.

Qualifications

• Experience with Canva, Adobe InDesign, and Photoshop required
• Proficiency in Microsoft Office, including Word, Excel, and PowerPoint
• Proficiency across marketing channels, including online, print, and social.
• Strong writing and editing skills.
• Detail-oriented and deadline-driven
• Team-oriented, enthusiastic, eager, motivated, collaborative, with a strong work ethic
• Ability to communicate in a caring, professional manner and provide excellent customer service
• Ability to manage multiple projects efficiently with strong written and verbal communication skills
• Ability to work and thrive in a team environment

Please Note:

This is a full-time, in-office position. Remote work is not available.