Radiology Brand & Communications Leader

Radiology Partners; United States; On-site; USD 165,000 - 200,000; Full time

Benefits offered by this job

Competitive Benefits package

Generous PTO plans

Great Place to Work recognition

Job summary

Radiology Partners (RP) is seeking an AVP of Marketing and Communications to lead RP’s family of brands, including RP Clinical Services and Mosaic Clinical Technologies, shaping strategy, architecture, and identity to strengthen our reputation and drive growth.

You will oversee Brand Management, Brand Experience and Digital Marketing, partnering with clinical, operational, product and technology leaders, and collaborating with Strategic Communications to tell a unified RP story across owned,

Qualifications

• Significant, progressive experience in brand management and marketing, typically 12+ years, including at least 5 years of people leadership.
• Experience launching brands and revitalizing established ones.
• Experience partnering with creative/brand agencies and managing budgets, timelines and quality across multiple initiatives.

Responsibilities

• Serve as the central leader for RP’s brand, communications, marketing and digital efforts, responsible for holistic development, integration and execution of planning activities.
• Provide day-to-day leadership for internal teammates and external teams/vendors responsible for brand, communications and digital experiences.
• Lead Brand Experience Physician Support Board and collaborate with senior executives to ensure a unified RP story across channels.
• Develop internal and external communications and marketing strategies to support positive brand experiences and crisis management.
• Identify opportunities and define strategies to protect brand reputation and manage risk.

Skills

Brand strategy

People leadership

Cross-functional collaboration

Healthcare marketing

Digital marketing

Brand governance

Education

Bachelor’s degree in marketing/communications/business

Job description

Radiology Partners (RP) is seeking an AVP of Marketing and Communications to lead RP’s family of brands, including RP Clinical Services and Mosaic Clinical Technologies, shaping strategy, architecture, and identity to strengthen our reputation and drive growth.

You will oversee Brand Management, Brand Experience and Digital Marketing, partnering with clinical, operational, product and technology leaders, and collaborating with Strategic Communications to tell a unified RP story across owned,