Director, Public Relations & Media Strategy

Radiology Partners; United States; On-site; USD 135,000 - 145,000; Full time

Benefits offered by this job

Competitive benefits package

Generous PTO and holidays

Great Place to Work certified

Job summary

Radiology Partners seeks a Director of Public Relations and Media Strategy to lead the day-to-day PR and earned media for RPCS and Mosaic. You will craft external narratives, manage a rolling 12-month calendar, and partner across marketing, IR, and clinical leadership to ensure consistent messaging across brands.

You will translate complex clinical and AI topics for national business and healthcare press, identify early themes, and build strong relationships with reporters and editors.

Qualifications

• Bachelor's degree in communications, journalism, public relations, or related field or equivalent experience.
• 10+ years in public relations, media relations, or corporate communications with leadership experience.
• Demonstrated results securing national business, healthcare trade, and technology coverage.

Responsibilities

• Lead day-to-day public relations and earned media strategy for RPCS and Mosaic.
• Build and own a rolling 12-month editorial and earned-media calendar aligning with industry moments.
• Translate complex clinical, operational, and AI topics into credible external narratives.
• Identify emerging themes and convert them into positioning opportunities.
• Partner with marketing, IR, government affairs, and clinical leadership to ensure messaging consistency.
• Develop and sustain relationships with priority reporters, editors, analysts, and podcast hosts.
• Direct proactive pitching, exclusives, embargoes, and desk-side briefings.
• Write and edit releases, statements, bylines, op-eds, and Q&As.

Skills

Public relations strategy

Media relations

Crisis management

Excellent writing

Story development

Agency management

AI/tech storytelling

Healthcare industry familiarity

Cross-functional collaboration

Education

Bachelor's degree in communications, journalism, public relations, or related field

Job description

RP Clinical Services (RPCS) and Mosaic Clinical Technologies (Mosaic) tell distinct but connected stories: RPCS speaks to physicians, health systems, and the practices that deliver patient care every day, while Mosaic is a fast growing health technology company redefining medical imaging by shifting radiology from reactive diagnostics to proactive, predictive care.

The Director, Public Relations and Media Strategy leads the day-to-day public relations and earned media strategy for both companies, maintaining the integrity of each narrative while understanding where they intersect and when they should remain separate. This is a senior individual-contributor and building role that creates the operating cadence, relationships, and processes needed to surface important developments early and translate complex clinical, operational, and technology priorities into credible external narratives. The Director also directs agency, freelance, and monitoring support to extend the capacity of the function..

DIRECTOR, PUBLIC RELATIONS & MEDIA STRATEGY - POSITION SUMMARY:

• Leads the day-to-day public relations and earned media strategy for RPCS and Mosaic, maintaining the integrity of each narrative while identifying where the two intersect and when they should remain separate.
• Builds and owns a rolling twelve-month editorial and earned‑media calendar that anticipates industry moments, including policy shifts, reimbursement changes, clinical society meetings, and technology milestones.
• Translates complex clinical, operational, and artificial intelligence subject matter into narratives that land with national business, healthcare trade, and technology press.
• Identifies emerging themes early and converts them into positioning opportunities before competitors define the conversation.
• Partners with marketing, investor relations, government affairs, and clinical leadership so external messaging stays consistent with enterprise strategy.
• Builds and sustains direct relationships with priority reporters, editors, analysts, and podcast hosts across healthcare, health technology, and national business media.
• Directs proactive pitching, story development, exclusives, embargoes, and desk‑side briefings.
• Writes and edits releases, statements, bylines, op‑eds, and question‑and‑answer documents.

DESIRED PROFESSIONAL SKILLS AND EXPERIENCE:

• Bachelor's degree in communications, journalism, public relations, or a related field, or any equivalent combination of education and experience.
• 10+ years in public relations, media relations, or corporate communications, including at least three years leading a function, an agency account of scale, or a major program.
• Demonstrated results securing high‑value national business, healthcare trade, and technology coverage, with a track record of personally developing, pitching, or directing successful stories.
• Experience in healthcare, health technology, life sciences, or another highly regulated and technically complex industry.
• Proven crisis and issues management experience with direct exposure to legal and compliance review.
• Exceptional writing and editing under deadline, with a portfolio that ranges from a two‑hundred‑word statement to a full‑length op‑ed.
• Comfort operating in ambiguity across multiple brands, stakeholders, and geographies, with limited existing process to inherit.
• Experience communicating artificial intelligence or clinical technology to non‑technical audiences.
• A background in journalism, or experience inside a private‑equity‑backed or high‑growth organization.
• Familiarity with physician‑led, multi‑site, federated, or multi‑practice organizations.
• Experience launching or repositioning a brand in a crowded category.

FOR MORE INFORMATION:

Public Relations Marketing Strategy Director

WHY RADIOLOGY PARTNERS:

• Competitive Benefits package - Eligibility starts the month after hire, with tiered options to choose from.
• Generous PTO Plans and Paid Holidays
• Proudly Certified as a Great Place to Work for Five Consecutive Years

COMPENSATION:

The salary range for this position is $135,000-$145,000. Final determinations may vary based on several factors including but not limited to education, work experience, certifications, geographic location etc. This role is also eligible for an annual discretionary bonus. In addition to this range, Radiology Partners offers competitive total rewards packages, which include health & wellness coverage options, 401k benefits, and a broad range of other benefits such as family planning and telehealth (all benefits are subject to eligibility requirements).

Radiology Partners is an equal opportunity employer. RP is committed to being an inclusive, safe and welcoming environment where everyone has equal access and equitable resources to reach their full potential. We are united by our Mission to Transform Radiology and in turn have an important impact on the patients we serve and the healthcare system overall. We hold that diversity is a key source of strength from which we will build a practice culture that is inclusive for all. Our goal is to empower and engage the voice of every teammate to promote awareness, compassion and a healthy respect for differences.

CCPA Notice:

CCPA Notice: When you submit a job application or resume, you are providing the Practice with the following categories of personal information that the Practice will use for the purpose of evaluating your candidacy for employment: (1) Personal Identifiers; and (2) Education and Employment History.

Radiology Partners participates in E‑verify.

Beware of Fraudulent Messages:

Radiology Partners will never request payment, banking or other financial information in exchange for interviews or as part of the hiring process. Additionally, we will not send checks for deposit into your bank account at any stage of recruitment. All communication during the interview and hiring process should come from an email address ending in "@radpartners.com." If you suspect you are receiving a fraudulent job offer or solicitation from Radiology Partners or one of our local practices, please email [e-mail] to notify our team.