Radio Sales Account Executive

Sullivan Media Solutions; Redlands (CA); Sur place; USD 70 000 - 90 000; Plein temps

Avantages offerts par ce poste

Commission-based pay

Health benefits

Résumé du poste

Sullivan Media Solutions is seeking a driven Radio Advertising Account Executive in Redlands, CA to sell on KOLA-FM and KCAL-FM and Sullivan Digital. You will attract new clients, promote radio and digital advertising solutions, and work with the Director of Sales to drive revenue.

We offer a starting salary of $70,320 plus commission, with a focus on building lasting client relationships and achieving sales goals in a fast-paced market.

Qualifications

• Bachelors degree or equivalent is encouraged but not required.
• 1–3+ years in radio, media, or advertising sales with outside sales experience considered.
• Understanding of radio advertising mechanics and digital platforms is preferred.

Responsabilités

• Sell radio ads on KOLA-FM and KCAL-FM and promote Sullivan Digital services.
• Build integrated marketing plans by pairing radio with digital offerings.
• Develop and maintain client relationships to drive repeat business.
• Conduct market research to identify leads and tailor pitches.
• Deliver compelling sales presentations and proposals.

Connaissances

Sales

Radio advertising

Digital marketing

Client relationships

Presentations

Lead generation

Cold calling

Communication

Formation

Bachelor’s degree or equivalent

Outils

PowerPoint

CRM tools

Canva

Description du poste

We are seeking a driven, sales-focused Radio Advertising Account Executive to sell advertising on KOLA-FM and KCAL-FM, along with our Sullivan Digital marketing platforms. This role is ideal for someone with strong sales skills, an understanding of radio and digital marketing, and a passion for building client relationships, closing deals, and driving sales revenue. As a part of our sales team, you’ll work closely with our Director of Sales to attract new clients and promote our radio and digital advertising solutions. Compensation for this position includes a starting salary of $70,320 plus commission. This is NOT a project management role. Only applicants with some demonstrated sales experience will be considered.

About Us

Sullivan Media Solutions is a leading media company in the Riverside/San Bernardino (Inland Empire) market, operating two highly-rated radio stations, KOLA-FM and KCAL-FM, and a dynamic digital marketing division, Sullivan Digital. We are passionate about delivering innovative advertising solutions to local businesses through radio and digital channels. Join our team to grow your career in radio and digital ad sales!

Responsibilities

• Pitch and sell radio advertising on KOLA-FM and KCAL-FM (e.g., commercial schedules, sponsorships, live remotes, station promotions, etc.) to prospective local businesses.
• Pair radio campaigns with Sullivan Digital services (e.g., Display, Geofencing, Social Media, SEM, OTT/CTV, etc.) to build integrated marketing plans.
• Build and maintain client relationships to ensure satisfaction and repeat business.
• Conduct market research to identify potential leads and tailor presentations to client needs.
• Have a strong desire to be out of the office and in front of as many potential new clients as possible every day.
• Build engaging sales presentations and proposals.
• Coordinate with production, traffic, and promotions to ensure commercials and campaigns launch accurately and on time.
• Monitor campaign performance and report results to clients and internal teams.
• Stay updated on radio, digital marketing, and sales trends to improve pitch strategies and campaign effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent coursework/internship/job experience) is encouraged, but not required.
• 1-3+ years of experience in radio, media, or advertising sales (outside sales experience in other industries will also be considered).
• Understanding of how radio advertising works, including reach, frequency, dayparts, and ratings, or a strong willingness to learn.
• Familiarity with digital advertising platforms like Display, Geofencing, OTT, CTV, SEM, SEO, Meta, and other social media platforms.
• Strong interpersonal and communication skills, with the ability to present ideas and build rapport with clients.
• Ability to meet sales goals or demonstrate persuasive skills (e.g., through prior sales roles, retail, or other customer-facing work).
• Eagerness to learn about radio, digital marketing, and sales techniques in a fast-paced environment.
• Comfort with data, such as ratings and campaign reports, to track performance and inform sales strategies.
• Ability to learn and work independently, cold call, generate leads, and perform other types of client outreach.
• Enthusiasm for creating compelling sales presentations or using graphic design tools (e.g., Canva, PowerPoint, etc.).