Radio Brand Director & Program Leader

Fort-Myers-Broadcastin; Fort Myers (FL); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Health, Dental, Vision

401(k)

PTO and Holidays

Life insurance

EAP

Short-term disability

Job summary

Fort Myers Broadcasting Company is seeking an experienced Program Director / Brand Manager to guide WINK 96.9, WAVV 101.1 and Sunny 106.3 WJPT. The role calls for innovative branding, strong promotions, and clear differentiation across brands.

Candidates should embrace technology leadership, understanding AI, Zetta, and RCS to enhance programming, content, and operations, and to craft standout experiences in radio and the community.

Qualifications

• Experience as Program Director / Brand Manager or similar role in radio.
• Ability to shape music, build promotions, and keep stations distinctive.
• Willingness to lead technology initiatives and use tools to improve programming and operations.

Responsibilities

• Lead WINK 96.9, WAVV 101.1 and Sunny 106.3 WJPT with strategic brand direction.
• Shape musical content and promotions to differentiate each station.
• Implement AI and radio tech tools to improve programming, content, and operations.

Skills

Brand management

Radio programming

Promotions

Technology leadership

Tools

Zetta

RCS

Job description

Fort Myers Broadcasting Company is seeking an experienced Program Director / Brand Manager to guide WINK 96.9, WAVV 101.1 and Sunny 106.3 WJPT. The role calls for innovative branding, strong promotions, and clear differentiation across brands.

Candidates should embrace technology leadership, understanding AI, Zetta, and RCS to enhance programming, content, and operations, and to craft standout experiences in radio and the community.