Program Director / Brand Manager

Fort-Myers-Broadcastin; Fort Myers (FL); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Health, Dental, Vision

401(k)

PTO and Holidays

Life insurance

EAP

Short-term disability

Job summary

Fort Myers Broadcasting Company is seeking an experienced Program Director / Brand Manager to guide WINK 96.9, WAVV 101.1 and Sunny 106.3 WJPT. The role calls for innovative branding, strong promotions, and clear differentiation across brands.

Candidates should embrace technology leadership, understanding AI, Zetta, and RCS to enhance programming, content, and operations, and to craft standout experiences in radio and the community.

Qualifications

• Experience as Program Director / Brand Manager or similar role in radio.
• Ability to shape music, build promotions, and keep stations distinctive.
• Willingness to lead technology initiatives and use tools to improve programming and operations.

Responsibilities

• Lead WINK 96.9, WAVV 101.1 and Sunny 106.3 WJPT with strategic brand direction.
• Shape musical content and promotions to differentiate each station.
• Implement AI and radio tech tools to improve programming, content, and operations.

Skills

Brand management

Radio programming

Promotions

Technology leadership

Tools

Zetta

RCS

Job description

Program Director / Brand Manager - Fort Myers Broadcasting Co.

THREE STATIONS. THREE DISTINCT BRANDS.

Fort Myers Broadcasting Company is looking for an experienced Program Director / Brand Manager to lead WINK 96.9, WAVV 101.1 and Sunny 106.3 WJPT.

We want an innovative programmer who can shape the music, build strong promotions and keep each station distinctive.

We also want a technology leader ...someone who understands AI, Zetta, RCS and the evolving tools shaping modern radio, and can put them to work making programming, content and operations smarter and better.

You should think like a brand builder, move quickly on new ideas and know how to create experiences that get noticed on the air and in the community.

Great radio. Strong brands. Smart technology. Big ideas.

Physical Requirements

• Ability to sit or stand for extended periods and perform frequent computer and keyboard use.
• Ability to walk, bend, stoop, reach, and work in confined spaces to install or service equipment.
• Ability to lift and move equipment up to 50 pounds.
• Sufficient manual dexterity and visual acuity to handle technical components and read screens or documentation.
• Ability to travel between work areas or locations as needed.

Benefits

Full-time new hires: Eligible to participate in all Company benefit plans, including:

• Health, Dental, Vision, and HSA (effective 1st of the month after 30 days; subject to plan terms)
• Company-paid life insurance and EAP; voluntary short-term disability
• PTO (accrual-based) and company-paid holidays
• 401(k)

Equal Employment Opportunity Statement

WINK News is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants and do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected characteristic in accordance with applicable laws.

*Please no phone calls or emails regarding this position.

#LI-onsite

Southwest Florida is often praised as being one of the healthiest and happiest places in the world with miles of white-sand beaches and a dynamic community. Broadcast Center is an Equal Opportunity Employer and we are a drug-free and smoke-free environment.