Brand Manager

Midwest Communications, Inc.; Kalamazoo Charter Township (MI); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive wage

Comprehensive benefits package

Job summary

Midwest Communications, Inc. in Battle Creek, MI seeks a passionate Brand Manager to lead the WIN 98.5 country brand, shaping the station's programming and community presence.

You will oversee on-air product and extend the brand across digital platforms, social media, promotions, events, and community initiatives. The ideal candidate brings leadership, strong communication, and a deep love for country music.

Qualifications

• Experience in radio programming, preferably in a Brand Manager or leadership role.
• Strong knowledge of country music and country radio audience.
• Ability to develop and execute a successful radio brand.
• Strong understanding of ratings, audience research, and programming strategy.
• Strong local community connection and ability to engage listeners.
• Valid Michigan driver's license and acceptable MVR.

Responsibilities

• Lead the WIN 98.5 brand and drive programming strategy.
• Oversee on-air product and ensure alignment across digital platforms, social media, promotions, events.
• Motivate talent, develop compelling content, identify opportunities, and drive results.

Skills

Leadership

Communication

Brand management

Content development

Audience research

Job description

Description

WNWN-FM | Battle Creek, MI

WIN 98.5 and Midwest Communications, Inc is looking for a passionate, creative, and results-driven Brand Manger to lead the station’s country music brand in the Battle Creek market.

The Brand Manager is the leader, champion and guardian of the WIN 98.5 brand, responsible for developing and executing a compelling programming strategy that connects with listeners, grows ratings, strengthens the station’s position in the community and delivers results for our audience, clients and company.

This is a highly visible leadership position for someone who understands that successful radio is about much more than what comes out of the speakers. The Brand Manager will oversee the station’s on-air product while also driving its presence across digital platforms, social media, promotions, events and the community.

The ideal candidate is a strong communicator and leader who can motivate talent, develop compelling content, identify opportunities, make decisions and hold themselves and others accountable. They should have a genuine passion for country music, local radio and the listeners we serve.

We are asking you to…

• Have previous experience in radio programming, preferably as a Brand Manager, Program Director, Assistant Program Director or similar leadership role.
• Have strong knowledge of country music and the country radio audience.
• Be able to develop and execute a successful radio brand.
• Have a strong understanding of ratings, audience research, and programming strategy.
• Have a strong connection to the local community and a desire to make WIN 98.5 a meaningful part of listeners’ lives.
• Have a valid Michigan Driver License and an acceptable Motor Vehicle Record Check

We offer a great work environment along with a competitive wage and a comprehensive benefits package.

Midwest Communications, Inc. is proud to be an equal opportunity employer by choice.