Program Director / Brand Manager

Fort Myers Broadcasting Co; Fort Myers (FL); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health, Dental, Vision, and HSA

Company-paid life insurance

PTO and holidays

401(k)

Job summary

Fort Myers Broadcasting Co. is seeking an experienced Program Director / Brand Manager to lead WINK 96.9, WAVV 101.1 and Sunny 106.3 WJPT.

This role requires a strategic thinker who can shape the music, coach talent, and develop strong promotions that keep each station distinctive. Ideal candidates will understand audience research, ratings, and how to leverage today’s technology to build brands on air, online, and in the community.

Qualifications

• Experience leading multiple radio brands and programming strategy.
• Strong understanding of audience research, ratings, and market trends.
• Ability to coach on-air talent and develop promotions that differentiate brands.

Responsibilities

• Lead programming for three stations to keep three distinct brands.
• Shape music decisions and sound, informed by research and ratings.
• Coach and develop on-air talent for consistent brand voice.
• Create cross-platform promotions across on-air, online and community.
• Ensure brand differentiation through strategic initiatives and campaigns.

Skills

Brand management

Radio programming

Talent coaching

Promotions

Research & ratings

Job description

Program Director / Brand Manager - Fort Myers Broadcasting Co.

THREE STATIONS. THREE DISTINCT BRANDS.

Fort Myers Broadcasting Company is looking for an experienced Program Director / Brand Manager to lead WINK 96.9, WAVV 101.1 and Sunny 106.3 WJPT.

We want a creative AC programmer who can shape the music, coach talent, build strong promotions and keep each station distinctive. You should understand research and ratings, think like a brand builder and know how to use today’s technology and emerging tools to make great radio even better. Most importantly, you should know how to create ideas that get noticed on the air, online and in the community.

Great radio. Strong brands. Big ideas.

Physical Requirements

• Ability to sit or stand for extended periods and perform frequent computer and keyboard use.
• Ability to walk, bend, stoop, reach, and work in confined spaces to install or service equipment.
• Ability to lift and move equipment up to 50 pounds.
• Sufficient manual dexterity and visual acuity to handle technical components and read screens or documentation.
• Ability to travel between work areas or locations as needed.

Benefits

Full-time new hires: Eligible to participate in all Company benefit plans, including:

• Health, Dental, Vision, and HSA (effective 1st of the month after 30 days; subject to plan terms)
• Company-paid life insurance and EAP; voluntary short-term disability
• PTO (accrual-based) and company-paid holidays
• 401(k)

Equal Employment Opportunity Statement

WINK News is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants and do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected characteristic in accordance with applicable laws.

*Please no phone calls or emails regarding this position.

Southwest Florida is often praised as being one of the healthiest and happiest places in the world with miles of white-sand beaches and a dynamic community. Broadcast Center is an Equal Opportunity Employer and we are a drug-free and smoke-free environment.