Brand Director & Radio Program Leader

Fort Myers Broadcasting Co; Fort Myers (FL); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health, Dental, Vision, and HSA

Company-paid life insurance

PTO and holidays

401(k)

Job summary

Fort Myers Broadcasting Co. is seeking an experienced Program Director / Brand Manager to lead WINK 96.9, WAVV 101.1 and Sunny 106.3 WJPT.

This role requires a strategic thinker who can shape the music, coach talent, and develop strong promotions that keep each station distinctive. Ideal candidates will understand audience research, ratings, and how to leverage today’s technology to build brands on air, online, and in the community.

Qualifications

• Experience leading multiple radio brands and programming strategy.
• Strong understanding of audience research, ratings, and market trends.
• Ability to coach on-air talent and develop promotions that differentiate brands.

Responsibilities

• Lead programming for three stations to keep three distinct brands.
• Shape music decisions and sound, informed by research and ratings.
• Coach and develop on-air talent for consistent brand voice.
• Create cross-platform promotions across on-air, online and community.
• Ensure brand differentiation through strategic initiatives and campaigns.

Skills

Brand management

Radio programming

Talent coaching

Promotions

Research & ratings

Job description

Fort Myers Broadcasting Co. is seeking an experienced Program Director / Brand Manager to lead WINK 96.9, WAVV 101.1 and Sunny 106.3 WJPT.

This role requires a strategic thinker who can shape the music, coach talent, and develop strong promotions that keep each station distinctive. Ideal candidates will understand audience research, ratings, and how to leverage today’s technology to build brands on air, online, and in the community.