Publicist

Hallmark Media; Burbank (CA); On-site; USD 55,300 - 73,700; Full time

Job summary

Hallmark Media in Burbank, CA is seeking a Publicist to execute publicity campaigns for series and original movies on linear and Hallmark+ streaming. You will handle media relations, create press materials and support campaign execution.

The role requires 3–5 years in entertainment publicity, a bachelor’s degree in PR, communications, journalism or comparable field, and the ability to travel. Proficiency with Microsoft 365, Microsoft Teams and media databases is essential, along with strong

Qualifications

• Strong written and verbal communication skills.
• Willingness to travel to fulfill job responsibilities and staff events.
• Highly organized with the ability to multitask and meet deadlines.
• Ability to maintain confidentiality of unannounced projects and talent relationships.

Responsibilities

• Media Relations: Pitch print, online and broadcast press for story consideration.
• Campaign Support: Read scripts, brainstorm angles, maintain pitch grids and assets.
• Content Creation: Draft press releases, slate announcements and bios.
• Monitoring & Reporting: Track media coverage and produce reports.
• Administrative Tasks: Meeting notes, travel arrangements and press-related logistics.

Skills

Communication

Travel

Organization

Multitasking

Confidentiality

Education

Bachelor's degree in PR/communications/journalism or comparable

Tools

Microsoft 365

Microsoft Teams

Cision

Muck Rack

Job description

Job Category: Public Relations/Communications

Requisition Number: PUBLI009057

• Posted : July 8, 2026
• Full-Time

Locations

Burbank, CA 91505, USA

Description

The Publicist will assist with the execution of publicity campaigns for series and original movies for Hallmark Media on linear and Hallmark+ streaming service. This role will also provide administrative support as needed.

The salary range for this job is between $55,300-$73,700. Salary rate will take into consideration several factors including location.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Media Relations: Pitch print, online and broadcast press for story consideration as directed by the VP or Manager, Publicity. Research, build and update media lists, cultivate relationships with journalists and bookers and handle incoming media requests as required.
• Campaign Support: Read scripts for movies and series. Assist in the development and execution of publicity campaigns including brainstorming creative angles, creating and helping maintain pitch grids and providing necessary assets to press outlets. Cover virtual and in-person talent interviews with media as needed. Responsible for keeping the press site current with press materials and other assets for the team’s upcoming movies and series.
• Content Creation: Draft press releases, monthly slate announcements, weekly programming blasts, bios, credit sheets, talent and programming pitches, and other written materials as assigned.
• Monitoring & Reporting: Track and report on media coverage, create coverage reports, and stay informed about industry trends and competitors.
• Administrative Tasks: May assist with general administrative duties on an as-needed basis, including compiling meeting notes, helping with travel arrangements for talent in relation to publicity appearances, opening vendor POs and handling invoice processing and creating talent itineraries for publicity appearances.

BASIC REQUIREMENTS

• 3-5 years of prior experience in entertainment publicity.
• Bachelor's degree in public relations, communications, journalism or comparable work experience.
• Strong written and verbal communication skills.
• Ability to travel as required to fulfill job responsibilities and willingness to staff events and work on weekends when necessary.
• Proficiency in Microsoft 365, Microsoft Teams and media databases (Cision, Muck Rack, etc.).
• Highly organized with the ability to multitask, prioritize responsibilities and meet deadlines.
• Ability to be flexible and thrive in a fast-paced environment.
• Strong judgment in maintaining confidentiality of unannounced projects, talent relationships and other sensitive information.

OTHER REQUIREMENTS

• Prior cable or broadcast television publicity experience.
• Familiarity with the entertainment landscape and pop culture trends.
• Knowledge and understanding of Hallmark programming and the Hallmark brand.

Hallmark Media is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.