Public-Sector Marketing Insights Analyst

METRO; Cincinnati (OH); On-site; USD 65,000 - 90,000; Full time

Job summary

METRO in Cincinnati is seeking a Marketing Analyst to turn data into actionable insights that improve rider experience and community engagement. You will work with data from marketing, communications, and ridership to identify trends, measure results, and support data-driven decisions.

The role blends analytics with clear communication, dashboards, and presentations for executives, with opportunities to influence campaigns, forecasting, and process improvements in a public-service environment.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Communications, Data Analytics, Economics, Public Administration, or related field.
• Experience in marketing analytics, research, or performance analysis preferred.
• Experience with public engagement or outreach a plus.

Responsibilities

• Analyze marketing, communications, customer, and ridership data to identify trends and opportunities.
• Develop dashboards, reports, and performance metrics for Marketing & Communications leadership.
• Measure campaign effectiveness and public information initiatives.
• Translate data into clear findings and presentations for Metro executives and senior stakeholders.
• Support forecasting, scenario analysis, and business-case development for marketing and communications initiatives.
• Establish data definitions, reporting processes, and analytical methodologies.
• Identify opportunities to improve data quality, reporting efficiency, and business processes.
• Monitor industry trends, peer transit agencies, and emerging practices in marketing analytics and public-sector communications.
• Collaborate with community organizations to participate in tabling opportunities to share information, educate the community, and gather feedback.
• Gather and analyze engagement data, participation trends, and qualitative feedback from riders, residents, and community partners.
• Support engagement team in community outreach activities.
• Perform other related duties as assigned.

Skills

Analytical Thinking

Communication

Collaboration

Customer Focus

Business Acumen

Accountability

Education

Bachelor's degree in Business Administration, Marketing, Communications, Data Analytics, Economics, Public Administration, or related field

Tools

Power BI

Tableau

Excel

SQL

CRM platforms

Job description

METRO in Cincinnati is seeking a Marketing Analyst to turn data into actionable insights that improve rider experience and community engagement. You will work with data from marketing, communications, and ridership to identify trends, measure results, and support data-driven decisions.

The role blends analytics with clear communication, dashboards, and presentations for executives, with opportunities to influence campaigns, forecasting, and process improvements in a public-service environment.