Public Sector Cloud Product Marketing Lead

SAP SE; Herndon (VA); Hybrid; USD 131,000 - 272,000; Full time

Job summary

SAP NS2 in Herndon, VA, seeks a Senior Product Marketing Manager to own go-to-market for SAP cloud solutions in the U.S. Public Sector. You will translate complex capabilities into market-ready offerings and align product, sales, marketing, legal, and finance from day one of launch.

Travel up to 15% and candidates living within commutable distance to Herndon are preferred. You will lead commercialization, craft launch communications, track milestones, monitor competitive intelligence, and enable

Qualifications

• 10+ years of product launch, product marketing, commercialization and cloud software experience in the government industry (SAP Solutions experience is a benefit: SAP Cloud ERP, Business Technology Platform, SAP AI solutions, or others.)
• Lead product launches and market activations in close collaboration with product management and demand generation teams
• Self-motivated, strong business acumen, good judgment, attention to detail, objectivity, and accountability
• Strong project management capability ability to manage multiple concurrent launch workstreams with competing timelines and cross-functional dependencies
• Strong writing and content development skills ability to produce high-quality, customer-facing collateral independently including one-pagers, decks, white papers, and case studies
• Knowledge of key AI tools for how AI can support our overall product launch strategy

Responsibilities

• Develop and execute a comprehensive commercialization plan for each SAP solution including reviewing pricing and business contractual language.
• Develop and work with marketing on the launch communications plan for each solution which includes internal announcements, customer communications, partner notifications, press releases, and digital channel activations
• Manage the launch timeline and milestone tracking, maintaining visibility into launch readiness across all workstreams and escalating risks or blockers proactively
• Manage Competitive Intelligence to monitor analyze market trends across U.S. Public Sector and Defense Industry Base (DIB)
• Maintain up-to-date competitive intelligence and equip the sales team to win against key competitors
• Build or implement tools to optimize and manage the product launch process to support multiple launches concurrently

Skills

Product launches

Marketing

PMO

Project management

Content development

AI tools

Tools

AI tools

Job description

SAP NS2 in Herndon, VA, seeks a Senior Product Marketing Manager to own go-to-market for SAP cloud solutions in the U.S. Public Sector. You will translate complex capabilities into market-ready offerings and align product, sales, marketing, legal, and finance from day one of launch.

Travel up to 15% and candidates living within commutable distance to Herndon are preferred. You will lead commercialization, craft launch communications, track milestones, monitor competitive intelligence, and enable