Public Relations Specialist I — Hybrid & Digital Marketing

Rutgers University; New Brunswick (NJ); Hybrid; USD 68,000 - 101,000; Full time

Benefits offered by this job

Medical, prescription drug, and dental

Paid vacation, holidays and leave

Retirement benefits

Educational benefits

Life insurance

Employee discounts

Job summary

Rutgers University, The State University of New Jersey, seeks a Public Relations Specialist I for the Graduate School of Education to oversee communications, digital marketing, and brand storytelling. You will develop content, manage publications, maintain the GSE website, and support multi-channel campaigns to raise the school’s profile and enrollments.

The role emphasizes collaboration, analytics, and event support, with hybrid work arrangements and a salary up to $75,000.

Qualifications

• Bachelor's degree in marketing, communications, PR, journalism or equivalent.
• Minimum two years in marketing, communications, public relations, website content, or email marketing.

Responsibilities

• Develop and lead a comprehensive communications strategy across web, social, publications, and digital campaigns.
• Write and manage audience-specific content and end-to-end production of major GSE publications and media.
• Maintain the GSE website information architecture and content updates with UX in mind.
• Provide technical and creative support for digital marketing campaigns, including email templates and audience lists.
• Support public relations and brand stewardship to align with university standards.

Skills

Creative marketing

Time management

Editorial experience

Written communications

Team collaboration

Public relations

Education

Bachelor's degree in marketing/communications/public relations/journalism

Tools

Adobe Creative Suite

Adobe Express

Canva

Drupal

WordPress

Salesforce Marketing Cloud

Mailchimp

Meltwater

Job description

Rutgers University, The State University of New Jersey, seeks a Public Relations Specialist I for the Graduate School of Education to oversee communications, digital marketing, and brand storytelling. You will develop content, manage publications, maintain the GSE website, and support multi-channel campaigns to raise the school’s profile and enrollments.

The role emphasizes collaboration, analytics, and event support, with hybrid work arrangements and a salary up to $75,000.