Public Relations Specialist (Athletics Communications)

Rutgers University; Camden (NJ); On-site; USD 68,000 - 101,000; Full time

Job summary

Rutgers University-Camden is hiring a Public Relations Specialist (Athletics Communications) to drive strategic communications, digital storytelling, brand management, and marketing for Camden Athletics.

The specialist creates digital content, manages media relations, coordinates game-day events, and collaborates with campus partners to elevate the athletics department's visibility and support institutional goals.

Qualifications

• Bachelor's degree in communication, sports management, journalism, or related field.
• Minimum 2 years of experience in the field.
• 3–5 years in media relations or sports communications in collegiate athletics preferred.

Responsibilities

• Drive strategic communications, digital storytelling, brand management, and marketing for Rutgers University-Camden Athletics.
• Create digital content, manage media relations, coordinate game-day events, and collaborate with campus partners to elevate visibility.
• Manage game-day logistics including statistical reporting, public address support, and media coordination.
• Collaborate with University Marketing Communications, Admissions, Advancement, and other campus partners.

Skills

Media relations

Sports communications

Digital content creation

Social media campaigns

Video editing

Videography

Graphic design

Photography

Live video streaming

NCAA data systems

SideArm Sports

Education

Bachelor's degree in communication, sports management, journalism, or related field

Tools

SideArm Sports

Job description

Rutgers University-Camden is hiring a Public Relations Specialist (Athletics Communications).

This role drives strategic communications, digital storytelling, brand management, and marketing to promote Rutgers University-Camden Athletics. The specialist creates digital content, manages media relations, coordinates game-day events, and collaborates with campus partners to elevate the athletics department's visibility and support institutional goals.

Highlights

• Develops and promotes Rutgers University-Camden Athletics through strategic communications and marketing.
• Creates digital content and serves as primary media liaison, including dissemination of news releases and event results.
• Manages game-day event logistics such as statistical reporting, public address support, and media coordination.
• Collaborates with University Marketing Communications, Admissions, Advancement, and other campus partners.
• Requires Bachelor's degree in communication, sports management, journalism, or related field plus 2 years of experience.
• Prefers 3-5 years of media relations or sports communications experience, ideally in collegiate athletics.
• Technical skills include live video streaming, graphic design, video editing, videography, photography, digital content creation, and knowledge of NCAA statistical data systems and athletic website management (SideArm Sports).
• Experience managing social media campaigns across Instagram, TikTok, X, YouTube, and other platforms aimed at audience growth.
• Starting salary range: $68,278.48 to $100,509.48, commensurate with qualifications and experience.
• Position requires working onsite, full-time (37.5 hours/week) with rotating daily shifts including weekends and evenings.