Public Relations Specialist

Jobtailor; New Jersey; On-site; USD 65,000 - 95,000; Full time

Job summary

Jobtailor in New Jersey, United States, is seeking a Public Relations Specialist to lead press outreach and craft communications across media, social channels, and corporate publications. You will manage inquiries, organize events, and monitor trends to protect and improve brand reputation.

The role requires 3–5 years of PR experience, a relevant degree, and strong writing and relationship-building skills. You’ll collaborate with marketing, legal, and leadership to ensure consistent messaging

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• 3-5 years of experience in Public Relations or in a similar communications role.
• Excellent written and verbal communication skills, with a strong command of grammar and style.
• Ability to craft press releases, media pitches, and other PR collateral.
• Established relationships with media contacts and understanding of media relations best practices.
• Proficiency in media monitoring tools and social media management platforms.
• Experience in crisis communication and reputation management.
• Strong organizational and project management skills, with ability to manage multiple priorities.
• Ability to work independently and as part of a collaborative team.
• Proficiency in Microsoft Office Suite and familiarity with PR software.
• Portfolio showcasing successful PR campaigns and writing samples highly recommended.

Responsibilities

• Develop and implement public relations strategies to enhance brand visibility and reputation
• Build relationships with media outlets, journalists, bloggers, and influencers
• Write and distribute press releases, media advisories, and PR materials
• Manage media inquiries and information requests
• Organize press conferences, media events, and PR activities
• Monitor media coverage and industry trends and report insights to stakeholders
• Develop crisis communication plans and serve as a key contact during sensitive situations
• Collaborate with marketing, legal, executive leadership, and other internal teams on consistent messaging
• Create content for social media, company blogs, and newsletters
• Measure and report PR campaign effectiveness

Skills

3-5 years experience

Written and verbal communication

Press release writing

Media relations

Crisis communication

Content creation for PR

Project management

Independent and team collaboration

Education

Bachelor's degree in Public Relations/Communications/Journalism/Marketing or related field

Tools

Media Monitoring Tools

Social Media Management Platforms

PR Software

Microsoft Office Suite

Job description

• Develop and implement public relations strategies to enhance brand visibility and reputation


• Build relationships with media outlets, journalists, bloggers, and influencers


• Write and distribute press releases, media advisories, and PR materials


• Manage media inquiries and information requests


• Organize press conferences, media events, and PR activities


• Monitor media coverage and industry trends and report insights to stakeholders


• Develop crisis communication plans and serve as a key contact during sensitive situations


• Collaborate with marketing, legal, executive leadership, and other internal teams on consistent messaging


• Create content for social media, company blogs, and newsletters


• Measure and report PR campaign effectiveness

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field


• 3-5 years of experience as a Public Relations Specialist or in a similar communications role


• Excellent written and verbal communication skills, with a strong command of grammar and style


• Ability to craft compelling press releases, media pitches, and other PR collateral


• Established relationships with media contacts and understanding of media relations best practices


• Proficiency in media monitoring tools and social media management platforms


• Experience in crisis communication and reputation management


• Strong organizational and project management skills, with ability to manage multiple priorities


• Ability to work independently and as part of a collaborative team


• Proficiency in Microsoft Office Suite and familiarity with PR software


• Portfolio showcasing successful PR campaigns and writing samples highly recommended

Core Competencies

Demonstrates expertise in developing and implementing public relations strategies, managing media relations, and crafting compelling communication materials. Proficient in crisis communication and measuring PR campaign effectiveness while collaborating with cross-functional teams.

Highest-signal resume keywords

• Public Relations Strategy Development


• Media Relations Management


• Crisis Communication


• Content Creation for Social Media


• Project Management

Hard Skills

• Press Release Writing


• Media Monitoring


• PR Campaign Measurement


• Grammar and Style Proficiency


• Social Media Management

Soft Skills

• Excellent Written Communication


• Strong Verbal Communication


• Organizational Skills


• Collaboration


• Independence

Industry Keywords

• Public Relations


• Communications


• Journalism


• Marketing


• Reputation Management

Tools & Technologies

• Microsoft Office Suite


• PR Software


• Media Monitoring Tools


• Social Media Platforms