Sr. Public Relations Specialist

Arizona Federal Credit Union; Phoenix, Northern (AZ, KY); Hybrid; USD 80,000 - 120,000; Full time

Job summary

Arizona Federal Credit Union is seeking a Public Relations and Executive Communications professional to strategize and execute PR initiatives that support brand reputation and organizational objectives.

You will manage day-to-day media relations, develop executive messaging, and coordinate with internal stakeholders and agencies to deliver effective communications. This role emphasizes crisis planning, content creation, and leadership visibility across internal and external audiences.

Qualifications

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or related field; 3–5 years in PR/media relations.
• Experience writing for executives and supporting media relations.
• Strong written and verbal communication; ability to manage multiple priorities.
• Experience with social media strategy and content calendars.
• Familiarity with crisis communications planning.

Responsibilities

• Creates PR strategy and collaborates with VPs to set PR goals.
• Manages executive social media growth, engagement, and content calendars.
• Delivers executive communications for internal audiences and leadership.
• Writes press releases, media alerts, and talking points.
• Identifies opportunities for community awards; writes and submits applications.
• Prepares crisis communication plans and ensures readiness.
• Partners with external PR agency; coordinates distribution and interviews.
• Builds relationships with media, partners, and stakeholders; tracks coverage.
• Produces monthly/quarterly PR performance reports.
• Supports cross-functional teams with communications strategy.

Skills

Public relations strategy

Media outreach

Executive communications

Content development

Social media management

Education

Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or related field

Tools

Microsoft Office

Media monitoring tools

Content management tools

Job description

Description

Job Summary Overview

The position is responsible for strategizing and executing public relations and executive communications initiatives that support brand reputation, visibility, and organizational objectives. This role manages day-to-day media relations, executive messaging, and content development while partnering with internal stakeholders and external agencies to deliver effective communication strategies.

Essential Job Functions

• Creates short-term and long-term public relations strategy and works with segment VPs to create and manage PR goals.
• Accountable for managing executive social media growth, engagement strategy and goals, including development of content calendars, messaging, and content execution.
• Develops and delivers executive communications for internal audiences, including employee messaging and leadership communications.
• Writes press releases, media alerts, and executive talking points to support media opportunities and public-facing initiatives.
• Identifies and manages opportunities for community awards and recognition, including researching, writing, and submitting applications.
• Develops, maintains, and prepares crisis communication plans to ensure organizational readiness and message consistency.
• Partners with external PR agency to increase brand visibility and earned media opportunities, including coordinating press release distribution, media outreach, and interview coordination. Holds PR agency accountable for earned media and PR metrics.
• Builds and maintains relationships with media contacts, community partners, and key stakeholders. Sets goals and creates plans to maximize current partnerships and build new relationships.
• Monitors media coverage, providing insights and recommendations to leadership.
• Produces monthly and quarterly reporting to track performance, analyze results, and identify opportunities for improvement.
• Supports cross-functional teams with communications strategy for campaigns, initiatives, and organizational priorities.
• Performs other job-related duties as assigned.

Requirements

Position Required Qualifications

Minimum Education and Experience

Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or related field and three to five (3-5) years of experience in public relations, media relations, or corporate communications. Experience writing for executives and supporting media relations required.

Knowledge, Skills, and Abilities

• Strong ability to develop and execute public relations strategies and media outreach plans.
• Exceptional written and verbal communication skills, with experience crafting executive-level messaging.
• Experience managing social media platforms and developing content calendars.
• Strong understanding of media relations, press release development, and interview preparation.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• Strong organizational and project management skills with attention to detail.
• Analytical skills with experience measuring and reporting on PR performance and KPIs.
• Proficiency in Microsoft Word, Excel, and PowerPoint required; familiarity with media monitoring and content management tools preferred.
• Ability to build and maintain relationships with internal stakeholders, media representatives, and agency partners.

Licenses, Training, and Certifications Required

None.

Preferred Qualifications

Experience working in financial services or regulated industries. Experience supporting crisis communications and executive visibility strategies preferred.

Hybrid Work Environment and Physical Demands

• Regularly required to stand, walk, sit; use hands to operate a computer and standard office equipment; reach with hands and arms.
• Occasionally lift and/or move up to 25 pounds.
• Specific vision abilities required include close vision, distance vision, and color vision.
• The noise level in the work environment is usually moderate.
• Must be able to travel independently to department and branch locations.

NOTE: The job description is intended to be generic in nature. It is not an exhaustive list of all duties and responsibilities. Requirements listed in the above qualifications and physical requirements are representative of the knowledge, skill, abilities, physical demands, or work environment required or encountered that must be met by an employee to successfully perform each duty and each function of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Employees who work from home must have business operational internet to complete work tasks and communicate via video call or chat messaging systems in a dedicated workspace.