Public Relations Senior Director - Entertainment focus

Beam Talent ☀️; New York (NY); On-site; USD 140,000 - 175,000; Full time

Benefits offered by this job

Generous benefits package

Job summary

Beam Talent ☀️ in New York seeks a Senior Director focused on entertainment clients to join our NYC office. You will act as a senior advisor to clients, shaping strategy and managing media relations across consumer and entertainment brands.

You will lead account teams, mentor managers, and collaborate with senior executives to secure top-tier coverage and integrated campaigns that align with client goals.

Qualifications

• 8–10 years of professional experience at a public relations agency or in-house communications team, with entertainment brands experience.

Responsibilities

• Serve as primary, day-to-day client contact, providing strong counsel and engaging with senior client contacts.
• Counsel to develop collaborative relationships with client decision-makers.
• Shape overarching communications strategy as a senior strategic counselor to C-suite and leadership.
• Oversee account strategy and team structure to meet objectives and deliver high-quality, creative work.
• Own media relations, produce materials for proactive coverage, and cultivate journalist/influencer relationships.
• Lead media training sessions and media interviews.
• Develop materials including strategic plans, press materials, social copy, and digital content.

Skills

Media relations

Strategic counseling

Executive communications

Team leadership

Client relationships

Job description

A leading public relations and strategic communications firm is seeking a Senior Director with a focus on entertainment clients to join their New York office.

You’ll love this job if you enjoy working in a fast-paced, collaborative, creative environment. Given the size of the team, you will start contributing on day one to our corporate and consumer brand clients, including major CPG and entertainment companies, as well as our company's growth and culture.

What you’ll do:

Client Responsibilities

• Serve as a primary, day-to-day contact with clients, providing strong counsel, anticipating client needs, and interacting regularly with senior-level client contacts
• Show a high level of integrity in counseling and consulting to develop strong, collaborative relationships with client decision-makers
• Serve as a senior strategic counselor to C-suite and leadership, shaping overarching communications strategy rather than executing against an existing plan
• Oversee account strategy and team structure to ensure client objectives are met and deliverables are high quality and creative
• Own media relations for your client teams, from producing materials that will secure proactive coverage to cultivating relationships with journalists and influencers
• Participate in and conduct media training sessions and media interviews
• Demonstrate ability to effectively develop a full range of materials including strategic plans, press materials, social copy, digital content, client correspondence, and more

Team / Internal Management

• Play a leadership role in agency growth, including mentorship and contribution to broader staffing and account strategy decisions
• Train and acclimate new hires to client teams and projects
• Provide solutions and recommendations to senior staff to leverage opportunities and troubleshoot client-related challenges
• Lead new business efforts, including pitching and closing, in addition to supporting proposal development and research
• Be responsible for reviewing and editing all written materials developed by team
• Deliver constructive and clear feedback to direct reports and junior staff
• 8-10 years of professional experience at a public relations agency or as part of an in-house communications team, with significant experience with entertainment brands (e.g., studio, networking, streamer, music, or talent-driven company) required
• Management experience with oversight of direct reports for at least 5 years, including mentoring other managers
• Comfort and experience working alongside high-profile spokespeople or talent as part of a brand's public-facing strategy, including coordinating with personal representatives (agents, managers, publicists) where relevant
• Expertise with traditional and non-traditional PR strategies and tactics
• Demonstrated success in securing top-tier press coverage for a diverse range of clients
• Excellent verbal and written communications skills
• Self-starter and is comfortable working in a fast-paced environment, meeting deadlines, and driving multiple projects across the finish line at once
• Strong aptitude and interest in writing
• Exceptional attention to detail, follow up, and organization skills
• Digital and social media savvy a plus

Entertainment Expertise

• Established, active relationships with top-tier consumer, lifestyle, and entertainment press (e.g., Good Morning America, Today, People, Variety, The Hollywood Reporter, Deadline, Billboard, AdAge), as well as trade and business outlets covering consumer and entertainment industries
• Demonstrated track record of landing feature placements, product features, and brand and talent storytelling in top consumer, entertainment, and trade publications
• Experience managing PR around new product launches, content releases, premieres, tours, or live events, and seasonal or promotional campaigns
• Experience with partnerships and integrations between consumer brands and entertainment properties or talent, such as endorsements, sponsorships, collaborations, and campaign tie-ins
• Experience partnering with marketing, brand, and legal teams to align PR messaging with broader brand campaigns, including claims substantiation for consumer products
• Track record of managing issues or crisis communications relevant to consumer and entertainment brands (e.g., recalls, supply chain disruptions, labeling controversies, talent-related reputation issues, executive transitions)
• Experience building spokesperson and talent platforms and securing broadcast and media opportunities for brand executives and/or talent

Compensation range: $140-175K with generous benefits package.