Director of PR

The Hired Guns; Los Angeles (CA); On-site; USD 150,000 - 225,000; Full time

Job summary

A digital talent agency is seeking a Director of Public Relations for a high-growth entertainment and tech company in Los Angeles. The role focuses on building cultural relevance through effective storytelling, media presence, and internal trust. Responsibilities include elevating founders and leadership, shaping public narratives, and integrating innovative approaches like AI narratives. Ideal candidates have 10–15+ years in PR, strong media relations, and crisis communication experience. This is an opportunity to influence culture and strategy at a pivotal moment.

Qualifications

• 10–15+ years leading PR for consumer-facing brands.
• Proven ability to elevate founders into visible voices.
• Strong internal communication skills.

Responsibilities

• Build trust internally and translate that into public narratives.
• Position leadership through storytelling and media presence.
• Navigate AI narratives and implement creator-led storytelling.

Skills

Leadership in PR

Elevating executives

Crisis communications

Cross-functional collaboration

Media relations

Narrative shaping

Job description

Director of PR Wanted at Global Entertainment Disruptor

Salary range: $150,000 to $225,000 per year base + bonus

Are You the Missing Piece?

Ready for a PR role that moves beyond press cycles and instead builds lasting cultural relevance? Then read on!

A high-growth, culture-shaping entertainment and technology company is looking for a Director of Public Relations to build something bigger than press coverage: They need someone to architect reputation, elevate founders, and turn momentum into cultural relevance (spoiler alert: this is not a traditional PR role). This is about making leadership visible, shaping a public narrative at the intersection of technology, entertainment, and creator culture, and helping a rapidly scaling company step fully into the spotlight.

You’ll be the person who turns company milestones into industry moments and puts founders and leadership on the map. It will be your responsibility to build trust internally, then translate that trust into headlines, speaking platforms, and cultural credibility. You’ll partner closely with brand and marketing as activations scale, ensuring PR doesn’t just support campaigns, but amplifies them into earned cultural moments.

There’s also a modern twist: navigating AI narratives responsibly, experimenting with creator-led storytelling, and helping shape how a tech-forward entertainment brand participates in today’s media ecosystem.

In short, this is a role for someone who understands that culture doesn’t just happen—it’s intentionally built, coached, and communicated.

What’s it going to take to score an interview?

• 10–15+ years leading PR or communications for consumer-facing brands in entertainment, tech, media, or culturally relevant companies
• Proven ability to elevate founders or executives into visible industry voices (thought leadership, media presence, speaking platforms, awards, narrative shaping)
• Deep earned‑media instincts. You know how to turn hires, launches, partnerships, or milestones into headline moments
• Strong internal communications experience; you can coach leaders, build alignment, and earn executive trust
• Experience operating in externally facing brands where talent, storytelling, and reputation are core to growth
• Demonstrated success partnering cross‑functionally with brand, marketing, and creative teams on launches and activations
• Comfort owning crisis communications and high‑stakes messaging with calm, strategic judgment
• Existing relationships across entertainment, tech, business, and culture media
• Ability to translate complex or emerging topics (including AI) into clear, compelling narratives
• Experience managing agencies while staying hands‑on in execution
• Bonus points if you’ve worked in culturally influential environments (gaming, streaming, fandom‑driven brands, creator ecosystems, etc.)
• Extra bonus if you’ve experimented with creator‑led or content‑driven earned media strategies

You should take this meeting because …

You want a seat where PR is not a support function, it’s a growth lever. You’ll have the opportunity to shape how an ambitious company is perceived at a defining moment in its trajectory, building the public presence of leaders, influencing culture externally, and strengthening confidence internally.

If you love roles where you act as part strategist, part coach, part storyteller, where your work directly impacts talent attraction, brand perception, and industry narrative, then this role has your name written all over it, and we want to hear from you!

This job and company are represented by The Hired Guns, a digital talent agency.

The Hired Guns does not and will not discriminate in considering and referring candidates for employment, or in its treatment or advancement of its employees, and will not tolerate harassment, on the basis of race, color, religion, gender (including gender identity and expression), sexual orientation, place of origin, years on this Earth, disability, or any other status protected by applicable federal, state or local law.