Director, Public Relations

Trajectory Recruiting LLC.; New York (NY); Híbrido; USD 125 000 - 150 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Comprehensive health, dental, and eye

401(k) with company match

Flexible PTO and Summer Fridays

Commuter benefits

Cell phone stipend

Wellness reimbursement

Resumo da oferta

Trajectory Recruiting LLC. is seeking a Director, Public Relations (Healthcare) in Manhattan for a hybrid schedule. You will lead key accounts, craft strategic PR plans, and mentor a growing team.

The role requires deep consumer healthcare or regulated industry experience and a track record of building media and client relationships. You will manage budgets, client health, and campaigns end-to-end, while driving new business opportunities.

Qualificações

• 8+ years of PR agency experience in healthcare or regulated brands.
• 3+ years of people management and team leadership.
• Director-level ownership of budgets, client health, and campaigns.
• Proven media relations with consumer health, lifestyle and trade outlets.
• Strong presentation, writing, and editorial skills.
• Familiarity with MS Office, Slack and Zoom.

Responsabilidades

• Lead senior clients with strategic PR plans aligned to goals and industry trends.
• Run high-level client meetings with proactive recommendations.
• Develop 6- to 12-month brand initiatives, PR proposals, timelines and KPIs.
• Oversee account operations across reports, peers, vendors, and freelancers.
• Contribute to new business proposals and pitches.

Formação académica

Bachelor's degree in Communications, Public Relations, Journalism, English, or Marketing

Ferramentas

Microsoft Office Suite

Slack

Zoom

Descrição da oferta de emprego

Location: Manhattan, NY (Hybrid - 3 days/week in-office: Tuesday, Wednesday, Thursday)

Employment Type: Full-Time

About the Role

An award-winning, integrated public relations and digital marketing agency is seeking an experienced, proactive Director, Public Relations (Healthcare) to lead client accounts, drive high-impact earned media, and mentor an ambitious team.

This role requires a true Director with deep consumer healthcare or regulated industry experience who operates with a roll-up-your-sleeves mentality, high ownership, and strategic poise. The ideal candidate thrives in a fast-paced environment, excels at anticipating client needs, and brings a track record of building lasting media and client relationships.

Key Responsibilities

Client Leadership & Strategy

• Serve as the senior contact across key accounts, driving strategic PR plans that align directly with business goals and industry trends.
• Run engaging, high-level client meetings and calls, providing proactive, on-the-spot recommendations and anticipating client challenges.
• Develop forward-facing 6- and 12-month brand initiatives, PR proposals, timelines, budgets, and KPI measurement frameworks.
• Oversee account operations across direct reports, peers, vendors, and freelancers.
• Support agency growth by contributing to new business proposals and pitches.

Healthcare Media Relations & Strategic Initiatives

• Execute strategic media launches and sustained campaigns across digital, print, and broadcast channels.
• Cultivate and leverage established relationships with long-lead and short-lead healthcare media, consumer outlets, influencers, and medical experts/physicians.
• Oversee the end-to-end planning and execution of PR initiatives, including desksides, product launches, influencer activations, press trips, treatment days, and mailers.
• Track industry trends and competitive landscape to inform ongoing client strategy.

Team Management & Operations

• Direct, mentor, and foster accountability among junior and mid-level staff, conducting weekly 1:1s and bi-annual performance reviews.
• Manage up effectively to senior leadership with clear communication, urgency, and a solutions-oriented approach.

Candidate Profile & Qualifications

• 8+ years of PR agency experience, with proven depth in consumer healthcare or regulated healthcare brands.
• 3+ years of direct people management and team leadership experience.
• Demonstrated ability to operate at a true Director level—owning budgets, client health, campaign execution, and crisis management end-to-end.
• Proven media relations track record with consumer health, lifestyle, and trade journalists.
• \"No task is too small\" mindset; comfortable balancing big-picture strategic thinking with tactical execution.
• Strong presentation, written communication, and editorial skills.
• Familiarity with Microsoft Office Suite, Slack, and Zoom.
• Bachelor's degree in Communications, Public Relations, Journalism, English, or Marketing is a plus.
• Must be based within commuting distance to Manhattan for the 3-day in-office schedule (relocation assistance is not offered).
• Base Salary Range: $125,000 - $150,000 commensurate with experience
• Performance-based bonus opportunities
• Comprehensive health, dental, and vision insurance
• 401(k) with company match and profit-sharing options
• Flexible PTO, Summer Fridays, and company holiday calendar
• Commuter benefits and FSA
• Annual wellness reimbursement and cell phone stipend
• Paid parental leave, family planning, and life event reimbursements
• Professional development and learning opportunities
• Quarterly Days of Service