Public Relations Specialist

Magnifique; New York (NY); Hybrid; USD 84,000 - 102,000; Full time

Job summary

A household appliance startup is seeking a public relations specialist to drive PR initiatives from day one. The role involves shaping the company’s story, building media relationships, and securing coverage. The ideal candidate has 5+ years in PR and strong editorial instincts. Responsibilities include defining messaging, pitching stories, and collaborating with teams. This position offers competitive compensation between $84,000 and $102,000, with a hybrid working model in NYC.

Qualifications

• 5+ years of experience in PR, communications, or brand storytelling.
• Proven track record of earned media and strong relationships.
• Comfortable operating in ambiguity and building systems.

Responsibilities

• Define and evolve core messaging and positioning.
• Translate product features into press-ready stories.
• Build and maintain a targeted press list.

Skills

Public Relations

Brand Storytelling

Communications

Editorial Instincts

Relationship Management

Job description

Magnifique International is a household appliance startup redefining modern home cooking through premium, non‑toxic, thoughtfully designed kitchen appliances. Our products combine health, convenience, and culinary performance.

With strong DTC traction, multiple SKUs launching, and deep manufacturing partnerships, we’re entering a critical growth phase.

Role Description

We’re hiring a public relations specialist, an experienced and hands‑on operator who will own Magnifique's PR initiatives from day one. You will work directly with our marketing team to guide our PR and earned media strategy: shaping our story, building relationships, securing coverage, and organizing events. You’ll work directly with marketing leadership and external partners, with real autonomy to build the PR function the right way, from strategy, execution, to measurement.

What You’ll Do

• Define and evolve Magnifique’s core messaging, positioning, and POV across product launches, brand moments, and company milestones.
• Translate product features into compelling, press‑ready stories that resonate with lifestyle, food, wellness, design, and consumer tech media.
• Leverage your existing editor and creator relationships to drive consistent, high‑quality coverage.
• Build and maintain a targeted press list across food, lifestyle, home, health, and business outlets.
• Pitch, secure, and manage coverage including product reviews, gift guides, founder features, trend stories, and partnerships.
• Own press releases, media kits, briefing docs, and launch timelines.
• Coordinate with agencies, freelancers, and internal teams when needed—without relying on them to “do the thinking.”
• Collaborate with creators and internal content teams to ensure PR, social, and brand storytelling reinforce each other.

What We’re Looking For

• 5+ years of experience in PR, communications, or brand storytelling (ideally in consumer space).
• A proven track record of earned media and strong relationships (not just a press list).
• Strong editorial instincts—you know what makes a story newsworthy and how to tailor messaging to different outlets.
• Confident, clear communicator, a strong team worker.
• Take ownership, self‑directed, strategic and execution‑oriented.
• Comfortable operating in ambiguity and building systems from scratch.

Compensation and Role Expectations

• Location: NYC; Hybrid (4 days in‑person)
• Employment Type: Full‑time
• Compensation: $84,000–$102,000 annually
• Travel: Willing to travel occasionally for launches, press meetings, trade shows, and key events