Public Relations Manager

Finance of America; New York (NY); On-site; USD 100,000 - 135,000; Full time

Job summary

A leading company in the finance sector is seeking a Public Relations Manager to drive their external communications strategies. This role involves developing compelling narratives, managing relationships with PR agencies, and ensuring compliance with industry regulations. Candidates should have a strong background in PR, excellent communication skills, and a degree in a relevant field.

Benefits

Health insurance

Dental insurance

Vision insurance

401(k) with employer match

Flexible spending account

Paid time-off benefits

Qualifications

• Minimum 4 years of experience in PR or corporate communications.
• Strong PR agency background.
• Experience with legal and compliance teams.

Responsibilities

• Leads external communications and PR strategies.
• Ghostwrites for executives in various formats.
• Coordinates media opportunities and reviews communications.

Skills

Excellent writing

Editing

Verbal communication

Project management

Stakeholder coordination

News judgement

Fluency in media relations best practices

Education

Bachelor’s Degree

Public Relations, Communications, Journalism, Marketing

Job description

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This range is provided by Finance of America. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$100,800.00/yr - $134,400.00/yr

Purpose of Role

Responsible for leading our external communications efforts and managing our comms agency relationship. Plays a critical part in amplifying our brand narrative, particularly in a complex and heavily regulated industry. Partners closely with legal and compliance teams to ensure everything we say is not only compelling but also compliant.

• Manages PR strategies that drive awareness, build credibility, and support business goals within a highly regulated environment.
• Translates complex product and organizational knowledge into clear, engaging narratives for media and external audiences.
• Ghostwrites for executive voices in both long and short formats.
• Manages the relationship with our external PR agency, ensuring alignment on messaging, priorities, and strategy.
• Coordinates media opportunities, speaking engagements, and executive visibility efforts.
• Collaborates with legal and compliance teams to review and approve all public-facing communications.
• Contributes to corporate social media strategy and the execution of our LinkedIn presence, working with the social community manager to ensure consistent, high-quality content that aligns with PR goals and amplifies media coverage.
• Monitors media coverage and PR performance, and reports on key metrics and recommend optimizations.
• Updates crisis communications plan and supports reputational risk management planning.
• Upholds brand standards by championing FOA’s integrated value proposition and the research that informed it.
• Performs other duties as assigned.

Reports To

• SVP, Brand Marketing & Strategic Communications

Qualifications

Qualifications – Education Requirements

• Bachelor’s Degree

Qualifications – Education – Field(s)/Profession(s)

• Public Relations, Communications, Journalism, Marketing, or a related field.

Qualifications – Experience/Skills/Competencies

• Minimum 4 years of experience in PR, corporate communications, or agency management, preferably in a regulated industry (e.g., finance, healthcare, life sciences).
• Strong PR agency background.
• Direct experience working with legal and compliance teams to craft compliant messaging.
• Demonstrated ability to ramp up quickly in complex or technical subject areas.
• Strong command of LinkedIn as a channel for brand storytelling, executive visibility, and thought leadership.
• Excellent writing, editing, and verbal communication skills.
• Strong project management and stakeholder coordination abilities.
• Strong news judgement and fluency in media relations best practices.

Compensation

The base salary range for this position is ($100,800 - $134,400 ) inclusive of all geographical differences in the labor market. The base salary for the position will be determined based on factors such as the candidate’s work location, skills, education, and experience. In addition to those factors, we believe in the importance of pay equity and consider the internal equity of our current team members in determining any final offer. We offer a competitive benefits package including health, dental, vision, life insurance, paid time-off benefits, flexible spending account, 401(k) with employer match, and ESPP.

Additional Information

The application deadline for this job opportunity is 7/7/2025.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

Finance of America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex (including pregnancy), sexual orientation, religion, creed, age, national origin, physical or mental disability, gender identity and/or expression, marital status, veteran status or other characteristics protected by law.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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