Public Relations Manager

Finance of America Home Improvement; New York (NY); Remote; USD 100,000 - 135,000; Full time

Job summary

Finance of America Home Improvement is seeking a responsible external communicator to lead PR strategies and manage agency relationships. This position requires a strong background in public relations within a regulated industry, engaging with various stakeholders to ensure compliance while enhancing brand visibility. The role offers a competitive salary and benefits package.

Benefits

Health insurance

401(k) with employer match

Flexible spending account

Paid time-off benefits

Qualifications

• Minimum 4 years of experience in PR or corporate communications.
• Strong command of LinkedIn for brand storytelling.
• Experience working with legal and compliance teams.

Responsibilities

• Manages PR strategies and external communications efforts.
• Collaborates with legal and compliance teams for messaging.
• Monitors media coverage and reports on PR performance.

Skills

PR agency management

Media relations

Excellent writing

Project management

Education

Bachelor’s Degree

Job description

New York - Remote Position
New York, NY 11215, USA

Description

Purpose of Role

Responsible for leading our external communications efforts and managing our comms agency relationship. Plays a critical part in amplifying our brand narrative, particularly in a complex and heavily regulated industry. Partners closely with legal and compliance teams to ensure everything we say is not only compelling but also compliant.

• Manages PR strategies that drive awareness, build credibility, and support business goals within a highly regulated environment.
• Translates complex product and organizational knowledge into clear, engaging narratives for media and external audiences.
• Ghostwrites for executive voices in both long and short formats.
• Manages the relationship with our external PR agency, ensuring alignment on messaging, priorities, and strategy.
• Coordinates media opportunities, speaking engagements, and executive visibility efforts.
• Collaborates with legal and compliance teams to review and approve all public-facing communications.
• Contributes to corporate social media strategy and the execution of our LinkedIn presence, working with the social community manager to ensure consistent, high-quality content that aligns with PR goals and amplifies media coverage.
• Monitors media coverage and PR performance, and reports on key metrics and recommend optimizations.
• Updates crisis communications plan and supports reputational risk management planning.
• Upholds brand standards by championing FOA’s integrated value proposition and the research that informed it.
• Performs other duties as assigned.

Reports To

• SVP, Brand Marketing & Strategic Communications

Qualifications

Qualifications – Education Requirements

• Bachelor’s Degree

Qualifications – Education – Field(s)/Profession(s)

• Public Relations, Communications, Journalism, Marketing, or a related field.

Qualifications – Experience/Skills/Competencies

• Minimum 4 years of experience in PR, corporate communications, or agency management, preferably in a regulated industry (e.g., finance, healthcare, life sciences).
• Strong PR agency background.
• Direct experience working with legal and compliance teams to craft compliant messaging.
• Demonstrated ability to ramp up quickly in complex or technical subject areas.
• Strong command of LinkedIn as a channel for brand storytelling, executive visibility, and thought leadership.
• Excellent writing, editing, and verbal communication skills.
• Strong project management and stakeholder coordination abilities.
• Strong news judgement and fluency in media relations best practices.

Compensation

The base salary range for this position is ($100,800 - $134,400 ) inclusive of all geographical differences in the labor market. The base salary for the position will be determined based on factors such as the candidate’s work location, skills, education, and experience. In addition to those factors, we believe in the importance of pay equity and consider the internal equity of our current team members in determining any final offer. We offer a competitive benefits package including health, dental, vision, life insurance, paid time-off benefits, flexible spending account, 401(k) with employer match, and ESPP.

Additional Information

The application deadline for this job opportunity is 7/7/2025.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

Finance of America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex (including pregnancy), sexual orientation, religion, creed, age, national origin, physical or mental disability, gender identity and/or expression, marital status, veteran status or other characteristics protected by law.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.