Public Relations Director (B2C)

Mod Op; New York (NY); Hybrid; USD 110,000 - 175,000; Full time

Benefits offered by this job

Health, dental and vision benefits

401k plus matching

Life Insurance

Generous time off plus December holiday closure

Fun company culture with a great balance of work and play

Individual offices

Job summary

A leading insights-driven marketing agency in New York is seeking an experienced B2C communications professional to join their PR team. This role involves leading client communication, driving strategy, and securing media coverage for well-known consumer brands. The ideal candidate will have extensive experience in B2C PR and a passion for storytelling, with responsibilities including mentoring team members and developing new business proposals.

Qualifications

• 8+ years of experience in B2C PR, including agency experience.
• Strong understanding of the PR process and media landscape.

Responsibilities

• Develop relationships with clients and drive strategic direction.
• Build relationships with media and pitch targeted outlets.
• Oversee development of media materials and PR campaigns.

Skills

Communication

Strategic Thinking

Relationship Building

Creativity

Job description

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Mod Op, a leading insights-driven marketing agency, is seeking an experienced B2C communications professional to join our dynamic public relations (PR) team. This is an opportunity to work with well-known B2C companies in the CPG and consumer lifestyle spaces.

In this role, you'll be a key part of the team, leading client communication, driving strategy and working together with a team to secure media coverage on behalf of our clients. You'll also be an integral part of our new business development strategy, supporting pitches for new B2C PR engagements.

Responsibilities

• Develop relationships with clients, providing guidance and driving strategic direction
• Act as a source of knowledge on the general consumer and consumer tech industries, supporting team members and clients
• Build relationships with media and proactively pitch targeted outlets, including broadcast, print and new media
• Work collaboratively with team members to develop and implement successful PR campaigns
• Oversee the development of media materials, including press kits, press releases, media alerts, fact sheets, bios, case studies and backgrounders
• Lead in brainstorming sessions to develop strategic/creative thinking for clients
• Mentor team members; aid in upskilling with respect to key PR strategies and tactics, including but not limited to, media relations, thought leadership and executive visibility, and awards and speaking programs
• Oversee 2-3 direct reports, assisting in the development of goals, delivering annual reports and providing regular check-ins
• Assist in the research and development of new business proposals
  
  
  

Requirements

• 8+ years of prior work experience in B2C PR, including agency experience
• Experience working at or on behalf of consumer brands, securing coverage with national, business and trade media
• Strong understanding of the PR process, the news media landscape, and what ‘makes' a story
• B2C PR background with knowledge of corporate PR and crisis management
• Experience measuring the ROI of communications activities
• A passion for storytelling and a proven track record of securing earned media coverage
• Deadline-driven with the ability to manage multiple projects and teams simultaneously
• Superior people and communication skills, both verbal and written
• Strong organizational and time management skills
• Team player who works well under pressure
• Thrives in an environment of flexibility and change
• Ability to demonstrate creativity and innovative thinking
• Ability to build relationships internally and externally, interfacing at all levels
  
  
  

Benefits

• Health, dental and vision benefits
• 401k plus matching
• Life Insurance
• Generous time off plus December holiday closure
• Hybrid remote/in-office work schedule
• Fun company culture with a great balance of work and play
• Individual offices
  
  

Mod Op believes in teamwork, client collaboration, powerful storytelling, stunning design, and thoughtful problem-solving. Our clients represent a breadth of industries, and every project presents new and interesting challenges. We would love for you to join us!

Mod Op, LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations

• Industries

  IT Services and IT Consulting

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