Director, Public Relations

EvolveMKD; New York (NY); Hybrid; USD 125,000 - 150,000; Full time

Benefits offered by this job

Competitive salary based on experience

Performance-based bonus

Healthcare, dental, and vision plans

401K with company match

Flexible PTO

Cell phone reimbursement

Annual wellness reimbursement

Paid parental leave

Learning and development opportunities

Quarterly Days of Service

Job summary

A dynamic public relations agency is seeking a Director to lead client accounts and execute strategic initiatives in New York. The ideal candidate has over 8 years of experience in the public relations sector, particularly in consumer lifestyle, and demonstrates strong leadership and media relations skills. This position is crucial for enhancing client relationships and developing impactful PR strategies in a hybrid work environment.

Qualifications

• 8+ years of relevant agency PR experience.
• 3+ years of management experience.
• Demonstrated ability to manage client accounts effectively.
• Strong time management skills in a fast-paced environment.

Responsibilities

• Manage and lead client accounts and PR strategies.
• Develop and maintain relationships with media.
• Coordinate and execute PR and influencer events.
• Mentor junior staff and foster a culture of collaboration.

Skills

Client management

Media relations

Event execution

Project management

Strategic thinking

Problem-solving

Strong communication

Education

Bachelor's degree in communications, Journalism, Public Relations, or related field

Tools

Microsoft Suite

Zoom

Slack

Job description

This range is provided by EvolveMKD. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$125,000.00/yr - $150,000.00/yr

EvolveMKD is seeking a dynamic, strategic, and results-driven Director to join our Public Relations team. This person should have proven experience working across consumer lifestyle, wellness and/or consumer healthcare brands. This person should have a track record of executing strong media launches and maintenance efforts, as well as strategic public relations initiatives such as events or strategic partnerships. This person will have demonstrated acumen for building client relationships and strong consumer lifestyle media relationships.

Company Overview

EvolveMKD is an award-winning public relations and digital marketing agency. Our diverse team of experts include Public Relations & Communications Experts, Digital Mavens, and Research and Analytics Gurus. We build and deliver integrated marketing campaigns, transcending our heritage in PR. We breed a collaborative culture, drawing on influence and learnings from all marketing disciplines to build something new. Our clients, awards, and business success all speak for themselves.

We thrive from our restless discontent, constantly looking to elevate our work and our skill set. We’re building out a team of high performers with an uncommon level of modesty. Because no one is above the work. From every level, anyone can and does jump in. You’ll never hear us say “That’s not my job”. You’ll find it rewarding to work on our clientele coupled with our no-ego approach. We live and die off our credo, Be Kind, Don’t Suck.

We’re proud to be certified as a Great Place to Work for the eighth year in a row. Additional Agency honors include: 2025 PRSA Anvils Best Small Agency, 2025 Bulldog Best Midsize Agency. 2025 Digiday Worklife Employer of the Year, and Best Wellness Program.

EvolveMKD is based in Manhattan, and we operate on a hybrid schedule (in-office 3 days a week on Tuesday, Wednesday and Thursday). Relocation assistance is not provided.

Job Overview

The Director, Public Relations will play a pivotal role in leading client accounts and executing strategic initiatives. The ideal candidate will have a strong background in client management, event execution, and media relations. This person should be first to volunteer for any task at hand and run with it, and show bravery in trying new tasks and learning new technology. They should be a self-starter with strong research, project management, and organization skills. We expect that team members at this level have an inner sense of “restless discontent,” i.e. they are constantly looking to elevate their client work and their personal skill set. We also expect all team members to demonstrate a strong problem-solving skillset, as EvolveMKD is a fast-paced, start-up environment.

Passion and enthusiasm for the work, as well as team collaboration and respect are required.

Key Responsibilities:

Client and Account Management

• Serve as a key contact for clients, building and maintaining strong relationships, ensuring clients feel prioritized and valued
• Lead the execution of strategic PR plans, ensuring alignment with client goals and industry trends, anticipating challenges and delivering strategic solutions
• Manage day-to-day account operations, including project timelines, budgets, and deliverables across direct reports, peers, clients, vendors and freelancers
• Ensure all client initiatives are completed in a timely manner, and ultimately deliver business results
• Run client calls that demand on-the-spot recommendations and proactive thinking (i.e. above and beyond reading off the agenda); demonstrate the ability to anticipate client needs and proactively answer questions that the client hasn’t yet asked
• Organize and run in-person client meetings with poise, presence, and strategic thinking
• Develop forward-facing six- or twelve-month plans and execute overarching brand initiatives and promotional campaigns with an emphasis on proposal development, execution timeline, and budget management, with vendor coordination as necessary
• Develop KPI measurement strategy and deliver on it
• Assist in the development of new business proposals

Media Relations

• Execute media strategies, ensuring alignment with client objectives and target audiences
• Develop and maintain strong relationships with long-lead and short-lead media (broadcast a plus) and leverage these relationships to secure client features across broadcast, print, and digital
• Monitor media trends and competitor activity to inform client strategies and recommendations

Events

• Oversee the planning and execution of PR and influencer events such as treatment days, press trips, product launches, desksides, mailers, etc.

Team Management

• Be able to “manage up” to the EVP, PR and CEO and effectively communicate issues/successes to senior staff with a sense of ownership and urgency; continually identify areas for team improvement
• Manage and mentor mid-level and junior staff, fostering a culture of growth, collaboration, and accountability
• Execute bi-annual reviews for direct report(s) and weekly 1:1’s, providing constructive feedback and identifying opportunities for professional development

Annual Base Salary Range: $125,000-$150,000 (Compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.)

Qualifications:

• Bachelor’s degree in communications, Journalism, Public Relations, English, Marketing a plus but not required
• 8+ years of relevant agency PR experience; experience in consumer lifestyle preferred
• 3+ years of management experience
• Demonstrates the ability to effectively manage client accounts, including managing junior staff, handling crisis, and sticking to budgets
• Ability to synthesize a wide variety of information, then set both high level and detailed strategy accordingly
• Strong time management skills; ability to work quickly under pressure without sacrificing quality and maintaining impeccable attention to detail
• Big picture thinker with ability to ideate and execute end-to-end client strategy, down to the small details
• Outstanding written and verbal communication skills (strong writing, copy-editing, and presentation skills)
• Proven track record of generating results
• Highly organized, responsive, and punctual
• Problem solving skills and inner drive to improve efficiency and delivery beyond expectations for both the agency and for clients
• Hands-on mentality and strong work ethic; ability to thrive and remain highly organized in a fast-paced environment
• Anticipatory and proactive in nature coupled with consistency in following up
• Working knowledge of Microsoft Suite, Zoom, and Slack

Benefits Include:

• Competitive salary based on experience
• Performance-based bonus
• Generous contribution to healthcare, dental and vision plans
• 401K with company match and profit-sharing opportunities
• Flexible PTO, summer Fridays, and generous company holiday schedule
• Cell phone reimbursement
• Annual wellness reimbursement
• Family planning & life event reimbursement
• Paid parental leave
• Learning and development opportunities
• Quarterly Days of Service

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations and Marketing

• Industries

  Public Relations and Communications Services

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