Public Relations Associate - Editorial & Data Storytelling

Rocket Homes Real Estate LLC; Detroit (MI); On-site; USD 57,000 - 122,000; Full time

Benefits offered by this job

Health benefits

401K retirement plan

Paid time off

Job summary

Rocket Homes Real Estate LLC seeks a Public Relations Associate to shape how the world views Rocket’s brand through data-driven storytelling and strong editorial judgment. You will craft narratives, develop PR programs, and build media relationships to amplify our mission.

The role emphasizes translating research into compelling content, monitoring PR metrics, and coordinating with internal teams to ensure consistent messaging across campaigns.

Qualifications

• Bachelor’s degree in public relations, communications, journalism, writing, English or related field.
• Strong written and verbal communication with ability to craft compelling narratives.
• Experience translating data and research into stories, reports or long-form content.
• Demonstrated experience developing and executing public relations campaigns.
• Proficiency with media databases, monitoring tools, and PR analytics platforms.

Responsibilities

• Evaluate and parse internal and external data sets to identify story opportunities.
• Research data, studies and statistics to strengthen story angles.
• Draft and edit reports, press releases and data-driven pitches with editorial judgment.
• Mine data and market trends for original story ideas and pitchable narratives.
• Develop and implement PR programs to build brand awareness and earned media.
• Identify story opportunities aligned with Rocket's narrative and objectives.
• Initiate and maintain media relationships with journalists and influencers.
• Monitor media coverage and analyze PR metrics to inform strategy.
• Coordinate messaging across internal teams for consistency.

Skills

Strong writing

Editorial judgment

Data-driven storytelling

Media relations

Campaign development

Education

Bachelor's degree in PR/communications/journalism/writing/English

Job description

As a Public Relations Associate at Rocket, you are a strategic storyteller who shapes how the world perceives our brand., with a particular strength in mining and interpreting data to tell our story. You bring strong writing and editorial skills, paired with genuine passion for consumer PR, data-driven narrative development and earned media strategy. You'll evaluate and research data to build and support stories, develop and execute public relations programs that amplify our mission, build media relationships, and create compelling, well-edited narratives that resonate with our audiences. Your ability to balance creative campaign development with data-driven insights will be essential to our success. You'll thrive in a collaborative, fast-paced environment where your work directly impacts how we connect with the market.

About the role

• Evaluate and parse internal and external data sets to identify story opportunities and support narrative development
• Research and source new data, studies and statistics to strengthen, validate and add credibility to story angles
• Draft and edit reports, press releases and data-driven pitches, applying strong editorial judgment and attention to detail
• Mine data, market trends and internal reporting for original story ideas, translating findings into pitchable narratives for media
• Develop and implement public relations programs that build brand awareness and drive earned media coverage
• Identify and develop story opportunities that align with Rocket's brand narrative and business objectives
• Initiate and maintain media relationships with journalists, influencers, and industry contacts
• Monitor media coverage and analyze PR metrics and outcomes to measure campaign effectiveness and inform strategy
• Coordinate with internal teams to align messaging, brand voice, and communications across all public relations initiatives

About you Minimum Qualifications

• Bachelor's degree in public relations, communications, journalism, writing, English or a related field
• Strong written and verbal communication skills with the ability to craft compelling, well-edited narratives
• Experience translating data and research into stories, reports or long-form editorial content
• Demonstrated experience developing and executing public relations campaigns
• Proficiency with media databases, monitoring tools, and PR analytics platforms

Preferred Qualifications

• 2+ years of experience in public relations, journalism, agency work, or related field
• Experience in data analysis, research methods, or other data-parsing work, with the ability to translate findings into a story
• Experience with media strategy, media list development, and earned influencer campaigns
• Portfolio of creative consumer PR or editorial work demonstrating strong writing, editing and data-driven storytelling

What you’ll get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

About us

Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard.

Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time.

Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law.

The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws.

Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at [e-mail].

The compensation information below is provided in compliance with all applicable job posting disclosure requirements.

The compensation for this position is $57,000.00-$121,500.00.

The position may also be eligible for an annual bonus, incentives, and other employment-related benefits including, but not limited to, medical, dental, and vision benefits, 401K retirement plan, and paid-time off.

More information regarding these benefits and others can be found here.

The information regarding compensation and other benefits included in this paragraph is the company’s current, good faith estimate at the time of posting.

[Compensation and benefits are subject to modification from time to time as the Company, in its sole and exclusive discretion, deems appropriate.]

The Company may determine during its future reviews of the proposed compensation and benefits provided for this position, that the compensation and benefits for such position should be reduced.

In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position.

Los Angeles County and San Francisco Candidates only: qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the Fair Chance Initiative for Hiring.

As part of the ecosystem of Rocket we transform talented candidates into passionate team members who thrive in our world of opportunities. Join us in our mission to shape the future of our industries and make a lasting impact in our communities and beyond.