Public Relations Account Director

H&M Communications; Miami (FL); Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking an Account Director to lead a dynamic team in delivering impactful public relations strategies. This role offers the chance to engage with multicultural audiences, particularly Hispanics, through innovative campaigns that resonate with clients' values. The ideal candidate will have a strong background in PR, exceptional bilingual communication skills, and a passion for storytelling. Join a vibrant team that values creativity and collaboration while making a significant impact in the entertainment and lifestyle sectors. This opportunity is perfect for those who thrive in fast-paced environments and enjoy working on diverse projects.

Qualifications

• 7+ years in public relations with a focus on national campaigns.
• Fluent in English and Spanish with excellent communication skills.

Responsibilities

• Lead account teams and develop strategic communication plans.
• Manage client relationships and deliver persuasive presentations.
• Supervise event staffing and ensure quality control.

Skills

Public Relations

Bilingual Communication (English/Spanish)

Media Relations

Strategic Planning

Client Relations

Content Development

Education

Bachelor's Degree in Communications

Job description

Proudly already the No. 1 Hispanic entertainment and consumer PR agency in the country, the secret to H+M Communication’s success for nearly 20 years is a simple one: We enable brands to engage with their target audiences, and specifically Hispanics, by developing PR and culture marketing campaigns that are inclusive, respectful, meaningful, and business-positive and, as a result, create awareness, business impact, and transformative outcomes for our clients . But our success isn’t just rooted in our approach to the work. At its core is our talent-rich dream team of PR professionals who seek excellence at every turn.

We proudlyrepresent popular, iconic consumer, entertainment, and culture-first brands - located across the U.S. and the world . Some of our clients include Amazon Music, Amazon Stores, Frost School of Music at the University of Miami, Paramount Pictures, Pinterest, Spirit of Gallo, Telemundo Network, Thoma Bravo, Walt Disney Pictures, Warner Bros., and Universal Pictures - just to name a few!

Public relations is at the center of all that we do. We take a 360-degree approach to our work. We bring the right communications mix to our clients to best meet their goals - no matter if that includes media outreach, influencer relations, celebrity partnerships, event production, media buying, and more. We add value to (and are valued by) our clients thanks to our optimal size and agility, our culture-first mindset, our entrepreneurial spirit, our welcoming approach, and our ability to deliver the unexpected .

Our Team:

We’re glad to have built a unique employee culture at H+M, and together, we continuously improve as a strong, united, and unstoppable team. In doing so, we’re better able to serve our business and our clients while remaining as the PR and culture marketing agency of choice for brands and companies looking to reach Hispanic and multicultural consumers .

Today,our team includes more than 30 multilingual and ambi-cultural PR experts from diverse backgrounds with a wide range of age demographics, from recent college graduates to industry veterans with more than 20 years of experience . With co-headquarters in Los Angeles and Miami, and a focused team in and around New York City, a large percentage of our team members are based in some of the biggest media markets in the U.S. We’re proud to also have team members in other Latin American gateway markets like Mexico City and Madrid.

One of the things we value most is the opportunity to work with talented people in highly creative and productive ways. That’s why at H+M, we’re always inclusive and results oriented , and we’re also selective and discerning when it comes to building our dream team and our client roster. The diverse team we’ve built at H+M includes team members who:

• Are just starting out in their careers or have heaps of industry and on-the-job experience;
• Have worked in big and small PR agencies or in corporate relations departments;
• Represent multiple generations, speak one or more languages, are native English speakers or native speakers of another language, and were born here and abroad;
• Have deep traditional consumer PR, integrated marketing, content creation, and social media experience or are well-versed in corporate communications, experiential and influencer marketing, and paid media;
• Speak with media in Spanish or English, or can seamlessly pitch Spanish, English, and bicultural outlets;
• And, are entertainment industry specialists or jacks of all trades and all industries.

The proof of our effectiveness is in:

• Our resilience and 21-year track record of success;
• The awards we receive from leading industry organizations;
• The testimonials we receive from our clients;
• The expansion of our remits beyond traditional PR and long-standing relationships we’ve built and maintained with leading brands;
• And, the quality of our people, the strength of the work we’ve done, and the success we’ve achieved.

The Opportunity + Role:

H+M is looking for an Account Director to join our dynamic team of professionals who seek to enable our clients to say the right thing, to the right audiences, in the right ways via the right mix of public relations channels in order to achieve the best, most optimal results. The individual who steps into this role should be a seasoned PR professional with varied expertise across such key disciplines as strategic planning and execution, team mentorship and management, client relations and counsel, messaging and content development, media approach and outreach, integrated marketing communications, corporate and executive positioning, and more. This individual will be responsible for actively leading and managing several account teams across the entertainment and lifestyle sectors. They will play a key role in not just setting the strategic road map for our clients and working to help ensure we deliver meaningful results and outcomes, but also maintaining and enhancing the special culture of teamwork and collaboration that has made H+M a special place for people to come together and work - and have fun, too.

The Account Director will play a key role in several long-standing and just-beginning client relationships at H+M, many of which are in the entertainment and lifestyle space .

The individual who steps into this role will work remotely from their home office in Los Angeles or Miami. Additionally, they will be required to regularly support and staff local events like movie premieres, press junkets, film screenings, celebrity meet and greets, influencer activations, and more - often at night and on the weekend, and sometimes on holidays.

Core Responsibilities:

This is an opportunity for a creative, curious, and highly motivated candidate to take on a leadership role with a dynamic team of diverse, knowledgeable and passionate communications professionals. Core responsibilities expected for this position include (but are not limited to) the ones listed below.

• Provide senior-level account and program-specific planning and supervision for designated clients.
• Employ advanced writing skills and review (and also help guide) the writing of others. Demonstrate proficiency in writing and editing materials including strategic plans, messaging, press releases, reports, and other correspondence.
• Lead high-level media relations by leveraging existing relationships, developing senior press relationships, and managing contacts, with a focus on multicultural audiences.
• Deliver strategic, engaging, and persuasive presentations to effectively articulate ideas to clients, colleagues, and others.
• Counsel and work with a variety of clients to develop unique narratives to clarify their value proposition and align their corporate, executive, and/or brand story with the news cycle.
• Frequently advise and engage clients based on the external environment and their business goals, and take immediate action on client feedback.
• Serve as a strategic liaison among client, account team, and agency management, demonstrating in-depth knowledge of clients’ businesses and an ability to anticipate and address client needs.
• Lead the execution of programs developed and sold in through the planning phase; and motivate team members by promptly reviewing work and providing constructive feedback.
• Lead staff by mentoring, motivating, coaching, consistently providing feedback, holding them accountable and conducting their reviews, and overseeing their professional development.
• Help lead operational and financial performance of account teams, ensuring quality work, effective processes, and that client requests are handled in a timely and strategic fashion.
• Staff events like movie premieres, press junkets, film screenings, celebrity meet and greets, influencer activations, and more - often at night and on the weekend, and sometimes on holidays.
• Manage account finances including accurate budget creation, allocation, and control; ensure budgets are accurate when presented to clients, manage our scope of work to those budgets and the budget tracker to ensure we stay on track.

Requirements:

To be considered for this role, candidates must meet the below requirements.

• Exemplifies excellent written and verbal communications skills , and is fluent in English and Spanish , and can seamlessly and effectively write and speak in both languages with clients, media, and others.
• Worked in the public relations industry for at least seven years , with a majority of that time spent working on national and regional campaigns for global brands, entertainment properties and/or emerging businesses while at a public relations agency.
• Acutely understands how to reach and engage a multicultural audience , with an emphasis on Hispanics , via public relations, and has a proven track record and experience in integrated and strategic communications across the entire paid, earned, shared, and owned spectrum.
• Has a strong passion for public relations , and thrives on finding and securing earned media hits for clients.
• Based in Los Angeles or Miami and is able to staff and support in-person events on a regular basis at night, on weekends, and on holidays, if needed.
• Earned a Bachelor’s Degree in communications, public relations, marketing, English, or a related field of study from an accredited institution.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Public Relations and Communications Services

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