Public Information Manager

City of Richmond, Virginia; Richmond (VA); On-site; USD 74,000 - 95,000; Full time

Job summary

The City of Richmond is seeking a Public Information Manager to help develop, coordinate, and disseminate information to the public and media. You will work with agencies on media relations, social media, and events, ensuring accurate, timely communications of initiatives and programs.

Responsibilities include content creation, crisis communication, public engagement, and website management, with a focus on clear, proactive messaging and collaboration across departments.

Qualifications

• Bachelor's degree in public relations, communications, journalism, marketing, or directly related field.
• Five years of public communications experience with supervisory experience preferred.
• Equivalent combination of training and experience may satisfy minimum qualifications.

Responsibilities

• Lead content creation: press releases, social posts, newsletters and other materials representing City initiatives.
• Serve as official contact and spokesperson for assigned agency; respond to media inquiries and coordinate interviews.
• Collaborate with City Social Media Manager to keep platforms engaging and aligned with strategy.
• Support and lead public outreach, attend community events, coordinate public meetings, distribute materials.
• Assist or lead crisis communication; ensure timely, accurate updates to public and media.
• Conduct research on communications trends and media coverage; prepare reports on outcomes.
• Update City website content; ensure information is current and accessible.
• Coordinate with departments to ensure consistent messaging across communications.

Skills

Graphic design

Still photography

Script writing

Video production

Event production

Journalism writing

Marketing concepts

Social media management

Marketing research

Computer proficiency

Website content management

Media relations

Event planning

People management

Oral communication

Written communication

Presentations

Public speaking

Education

Bachelor's degree in public relations, communications, journalism, marketing, or related field

Tools

Adobe Creative Suite

Microsoft Office

CRM

GIS

Web analytics tools

Job description

About

Are you Richmond R.E.A.D.Y ? R espect. E quity. A ccountability. D iversity… YOU !!!

This is an EXCITING time to Join the City of Richmond! We are committed to nurturing talent, fostering growth opportunities, and building strong connections within our workforce. As we continue to make strides to becoming the employer of choice, we are thrilled about the below employee benefit enhancements:

• Virginia Retirement System (VRS)
• Language Incentive
• Referral Bonus
• Tuition Assistance Program

Description

The anticipated salary range for this opportunity is $73,672 - $94,749

Internal Recruitment

• This opportunity is for current City of Richmond Office of Strategic Communications employees ONLY.

The City of Richmond Office of Strategic Communications is seeking highly qualified candidates for the position of Public Information Manager. The Public Information Manager assists in the development, coordination, and dissemination of information to the public and media. This role is key in ensuring that accurate and timely information about City initiatives, programs, and events is communicated effectively. The Manager will work closely with the assigned agencies for media relations, social media management, and special event management as needed.

Duties include but are not limited to

• Content Creation: Lead campaign creation, develop and edit press releases, social media posts, newsletters, and other communication materials that accurately represent the City's initiatives and programs.
• Media Relations: Serves as the official point of contact and spokesperson for assigned agency that includes but is not limited to responding to media inquiries, coordinating interviews, and maintaining positive relationships with local media outlets.
• Social Media Management: Work with the City’s Social Media Manager to update the City’s social media platforms, ensuring consistent and engaging content that aligns with the City’s communication strategy.
• Public Engagement: Support and, at times, lead public outreach efforts, including attending community events, coordinating public meetings, and distributing informational materials.
• Crisis Communication: Assisting the preparation and dissemination of information during emergencies, ensuring the public and media are kept informed with accurate and timely updates.
• Research & Reporting: Conduct research on communication trends, public opinions, and media coverage to inform the City’s communication strategies. Prepare reports on communication efforts and outcomes.
• Website Maintenance: Update and manage content on the City’s website, ensuring information is current, accessible, and user-friendly.
• Collaboration: Coordinate with other departments to gather information and ensure consistent messaging across all city communications.

Qualifications, Special Certifications And Licenses

Knowledge, Skills, and Abilities

• Graphic design concepts and production through concept, design, planning, production, and publication phases
• Familiarity with still photography
• Script writing and editing
• Video production
• Special event production through the planning, budgeting, and implementation phases
• Practical applications of journalism and writing
• Marketing and communications principles and theories
• Social media platforms
• Marketing and business research
• Computer proficiency, including Microsoft Office Suite, Adobe Creative Suite, CRM, GIS, or other similar graphic design programs, and photo editing software
• Website content management and website analytics
• Media relations
• Event planning and production
• People management
• Oral and written communication
• Interpersonal communication
• Presentations
• Public speaking

Minimum Training And Experience

• Bachelor's degree in public relations, communications, journalism, marketing, or directly related field.
• Five years of public communications experience with supervisory experience preferred.
• An equivalent combination of training and experience (as approved by the department) may be used to meet the minimum qualifications of the classification.

Americans With Disabilities Act Requirements

18315

Equal Employment Opportunity Statement

The City of Richmond provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

The City of Richmond is committed to the full inclusion of all qualified individuals. As part of this commitment, the City of Richmond will ensure that persons with disabilities are provided with reasonable accommodations. If you require reasonable accommodations under the Americans with Disabilities Act (ADA) to participate in the job application and/or the interview process, please contact Veronica Kenner, by email at [e-mail].

This policy applies to all terms and conditions of employment, including recruitment, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation and training.

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