Public Health Marketing & Campaigns Coordinator

Baltimore City; Baltimore (MD); On-site; USD 44,000 - 70,000; Full time

Job summary

Baltimore City is seeking a Marketing Coordinator for the Health Department to strategize and deploy effective marketing tools for campaigns and programs. The role focuses on strengthening the department’s brand and services for both internal and external audiences.

You will track marketing metrics, manage content, administer campaigns, and coordinate event advertising while collaborating with the Communications Director to maximize social media impact across major platforms.

Qualifications

• Education: High school graduate or GED.
• Experience: Marketing, advertising, and development experience.
• Equivalency: Equivalent combination of education and experience.
• Licenses: Maryland Class C Noncommercial driver’s license or equivalent; Baltimore City driver’s permit required.

Responsibilities

• Lead development and execution of marketing strategies for Health Department initiatives and clinics.
• Assist programs with planning, advertising, and promotional activities; ensure materials align with brand standards.
• Recommend measurable strategies to improve marketing outcomes across campaigns and programs.
• Prepare reports using data to demonstrate effectiveness of campaigns and activities.
• Collaborate with Communications Director and Marketing Officer on social media strategy across Facebook, Instagram, Twitter, and LinkedIn.
• Research new media and advertising platforms to expand channel reach.
• Develop data-driven marketing and communications strategies that drive action among target populations.
• Participate in public health emergency response duties as assigned and trained.

Skills

Project management

Multi-project handling

Public speaking

Marketing campaigns

Data analysis & reporting

Education

High school diploma or GED

Job description

Baltimore City is seeking a Marketing Coordinator for the Health Department to strategize and deploy effective marketing tools for campaigns and programs. The role focuses on strengthening the department’s brand and services for both internal and external audiences.

You will track marketing metrics, manage content, administer campaigns, and coordinate event advertising while collaborating with the Communications Director to maximize social media impact across major platforms.