Public Health Marketing Coordinator — Data-Driven Campaigns

Mayor and City Council of Baltimore; Baltimore (MD); On-site; USD 44,000 - 70,000; Full time

Benefits offered by this job

Health benefits

Wellness programs

Job summary

The City of Baltimore is seeking a Marketing Coordinator for the Baltimore City Health Department. You will strategize and deploy marketing tools to support campaigns and strengthen the department’s brand, both internal and external.

This role tracks metrics, manages content, coordinates event advertising, and develops data-driven strategies across digital and traditional channels. A valid Maryland driver’s license is required.

Qualifications

• Graduated from an accredited high school or possession of a GED certificate.
• Experience in marketing, advertising, and development.
• Equivalent combination of education and experience.
• Valid Maryland Class C Noncommercial driver’s license or equivalent.
• UPLOAD A COPY OF YOUR VALID DRIVER’S LICENSE WITH THE APPLICATION.
• Provisional licenses are not acceptable.

Responsibilities

• Lead development and execution of marketing strategies for Health Department initiatives and programs.
• Assist with planning, advertising, and promotional activities ensuring brand standards.
• Recommend quantifiable strategies to improve marketing success across initiatives.
• Prepare reports with data to demonstrate campaign effectiveness and impact.
• Collaborate to develop social media strategy across Facebook, Instagram, Twitter, and LinkedIn.
• Research new media platforms to improve marketing channels.
• Develop data-driven marketing strategies leading to measurable results.
• Participate in public health emergency response duties as assigned.

Skills

Marketing experience

Education

High school diploma or GED

Job description

The City of Baltimore is seeking a Marketing Coordinator for the Baltimore City Health Department. You will strategize and deploy marketing tools to support campaigns and strengthen the department’s brand, both internal and external.

This role tracks metrics, manages content, coordinates event advertising, and develops data-driven strategies across digital and traditional channels. A valid Maryland driver’s license is required.