Public Affairs Marketing Manager

Meta; Washington (District of Columbia); On-site; USD 182,000 - 252,000; Full time

Job summary

Meta public affairs marketing leadership role driving global and domestic campaigns around AI. You will coordinate with policy, communications, product, and creative teams to ensure research-backed, high-impact programs that resonate across regions.

The role emphasizes strategic thinking, stakeholder management, and the ability to steer complex projects through rapid changes and diverse audiences. A strong emphasis on measuring outcomes and maintaining responsible AI practices is required.

Qualifications

• 10+ years in public affairs marketing or related field.
• Proven project management across time-sensitive, cross-functional projects.
• Strong professional communication and presentation skills.
• Strategic thinking leading to thoughtful recommendations and action plans.
• Ability to work with all levels of management, internally and externally.
• Prioritization and initiative to drive tasks to completion.
• Ability to partner with global teams while tailoring content to audiences.
• Analytical, adaptable, and able to navigate changing priorities.
• Context-switching between strategic, tactical and executional work.

Responsibilities

• Develop and implement advertising strategies across regions and countries.
• Use data and insights to target and improve campaigns and communications.
• Align audiences, media, and measurement into a unified program spanning topics and regions.
• Collaborate with policy, communications, product and creative teams to ground work in research and business proof points.
• Implement data-driven programs with clear, measurable results and alignment with media relations.
• Refine objectives, audiences, media, and measurement with cross-functional partners.
• Define Meta's approach to visibility in relevant conversations and build strong relationships across teams.
• Manage campaigns to communicate Meta's responsibility story and raise awareness.

Skills

Public affairs marketing

Project management

Stakeholder management

Strategic thinking

Communication skills

Cross-functional collaboration

Ambiguity navigation

AI tools usage

Data analytics

Tools

AI tools

Data analytics

Job description

We believe in the endless power of people when they come together. But we also believe strongly in our responsibility to minimize harm and keep people safe. In this role, you will be responsible for executing global and domestic Public Affairs marketing campaigns around high-priority topics, with a specialized focus on AI. You will improve team communication, collaboration, and remove roadblocks by leveraging a range of organizational and collaboration skills to keep our partners on track. Successful candidates will have the ability to manage a complex network of internal and external stakeholders, while also monitoring and responding to rapidly changing legislative and regulatory priorities. Analytical team players who can easily adapt to changing needs and priorities, and navigate ambiguity by defining priorities, asking clarifying questions, and driving decisions with incomplete information will thrive in this role. If you are a strategic marketing leader who is creative, cares about the intersection of products and society, crafts compelling messages, and has experience managing multiple complex projects by prioritizing based on impact and deadlines, then we'd love to meet you.

Public Affairs Marketing Manager Responsibilities

• Develop and implement advertising strategies that break through across regions and countries
• Use data and insights to make campaigns and communications more targeted, persuasive and effective
• Align key audiences, media, and measurement approach into a single public affairs program stretching across multiple topics, audiences, and countries
• Work in close partnership with the public policy, communications, product and creative teams to ensure all work is grounded in research and business proof points and makes real impact with key constituencies
• Implement holistic and data-driven programs and process with clear, measurable results, that work in close harmony with media relations and direct outreach
• In partnership with cross-functional counterparts, continually refine objectives, the audience, media, and creative strategy, and measurement approach for the work
• Define and implement the approach, strategy, and process to ensure that Meta shows up appropriately in relevant conversations. Build impactful relationships and serve as a dependable point of contact for the teams across policy, communications, marketing, creative, product, research, legal, and content strategy
• Manage campaigns to communicate our responsibility story and drive awareness

Minimum Qualifications

• 10+ years of experience in public affairs marketing, integrated marketing campaigns, or a related field
• Proven project management experience, with experience driving multiple time-sensitive, cross-functional projects through a robust review process while meeting rapid-response and accelerated deadlines
• Highly professional communication and presentation skills
• Demonstrated experience thinking strategically about complex issues, leading to thoughtful recommendations and action plans
• Capacity to work effectively and swiftly with all levels of management, both internally and externally
• Proven experience prioritizing tasks and managing workload effectively, with willingness to take the initiative and make things happen
• Ability to partner with central and local teams across global markets, while reflecting regional and market-specific nuances, collaborating asynchronously, and actively seeking feedback to tailor content to its intended audience
• Analytical, team player who can easily adapt to changing needs and priorities, while thriving in dynamic environments
• Context switch easily, especially between strategic, tactical and executional responsibilities

Preferred Qualifications

• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Campaign management experience delivering high-impact campaigns in markets around the world, aimed at building trust with key constituencies
• Experience working in political campaigns either working directly for a candidate/on an issue, or at an agency or consultancy

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affinitive Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$182,000/year to $252,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.