Public Affairs Marketing Manager

Meta; Los Angeles (CA); On-site; USD 152,000 - 213,000; Full time

Job summary

Meta is seeking an experienced Public Affairs Marketing leader in Los Angeles to drive global and domestic campaigns around AI and priority topics. You will coordinate with policy, communications, product and creative teams to develop data-driven strategies, manage complex projects, and influence key stakeholders across regions.

This role demands strategic thinking, proactive decision-making, and the ability to navigate ambiguity while delivering measurable impact.

Qualifications

• 7+ years in public affairs marketing or integrated campaigns.
• Proven project management with cross-functional, time-sensitive projects.
• Highly professional communication and presentation skills.
• Strategic thinker with ability to translate complex issues into actions.
• Ability to collaborate with management at all levels, internally and externally.
• Strong prioritization and workload management; proactive and decisive.
• Able to partner with global teams while addressing regional nuances.
• Analytical, collaborative, adaptable to changing needs and priorities.
• Comfortable switching between strategic, tactical, and executional tasks.

Responsibilities

• Develop and implement advertising strategies across regions and countries.
• Use data and insights to target campaigns and communications effectively.
• Align audiences, media, and measurement into a unified public affairs program across topics and countries.
• Work with policy, communications, product and creative teams grounded in research and business points.
• Implement data-driven programs with clear, measurable results aligned with media relations and outreach.
• Refine objectives, audiences, media, and creative strategy in partnership with cross-functional teams.
• Define and implement Meta's approach in relevant conversations; build relationships with teams across policy, communications, marketing, product, research, legal, and content strategy.
• Manage campaigns to communicate Meta's responsibility story and raise awareness.

Skills

Public affairs marketing

Project management

Communication

Strategic thinking

Stakeholder management

Prioritization

Global collaboration

Analytical

Execution focus

Job description

We believe in the endless power of people when they come together. But we also believe strongly in our responsibility to minimize harm and keep people safe. In this role, you will be responsible for executing global and domestic Public Affairs marketing campaigns around high-priority topics, with a specialized focus on AI. You will improve team communication, collaboration, and remove roadblocks by leveraging a range of organizational and collaboration skills to keep our partners on track. Successful candidates will have the ability to manage a complex network of internal and external stakeholders, while also staying informed about of rapidly changing legislative and regulatory priorities.Analytical, team players who can easily adapt to changing needs and priorities and navigate ambiguity by defining priorities, asking clarifying questions, and driving decisions with incomplete information will be happiest in this role. If you are a strategic marketing leader who is creative, cares about the intersection of products and society, crafts compelling messages, and has experience managing multiple complex projects by prioritizing based on impact and deadlines, then we'd love to meet you.

Responsibilities

• Develop and implement advertising strategies that break through across regions and countries
• Use data and insights to make campaigns and communications more targeted, persuasive and effective
• Align key audiences, media, and measurement approach into a single public affairs program stretching across multiple topics, audiences, and countries
• Work in close partnership with the public policy, communications, product and creative teams to ensure all work is grounded in research and business proof points and makes real impact with key constituencies
• Implement holistic and data-driven programs and process with clear, measurable results, that work in close harmony with media relations and direct outreach
• In partnership with cross-functional counterparts, continually refine objectives, the audience, media, and creative strategy, and measurement approach for the work
• Define and implement the approach, strategy, and process to ensure that Meta shows up appropriately in relevant conversations. Build impactful relationships and serve as a dependable point of contact for the teams across policy, communications, marketing, creative, product, research, legal, and content strategy
• Manage campaigns to communicate our responsibility story and drive awareness

Minimum Qualifications

• 7+ years of experience in public affairs marketing, integrated marketing campaigns, or a related field
• Proven project management experience, with experience driving multiple time-sensitive, cross-functional projects through a robust review process while meeting rapid-response and accelerated deadlines
• Highly professional communication and presentation skills
• Demonstrated experience thinking strategically about complex issues, leading to thoughtful recommendations and action plans
• Capacity to work effectively and swiftly with all levels of management, both internally and externally
• Proven experience prioritizing tasks and managing workload effectively, with willingness to take the initiative and make things happen
• Ability to partner with central and local teams across global markets, while reflecting regional and market-specific nuances, collaborating asynchronously, and actively seeking feedback to tailor content to its intended audience
• Analytical, team player who can easily adapt to changing needs and priorities, while thriving in dynamic environments
• Context switch easily, especially between strategic, tactical and executional responsibilities

Preferred Qualifications

• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Campaign management experience delivering high-impact campaigns in markets around the world, aimed at building trust with key constituencies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience working in political campaigns either working directly for a candidate/on an issue, or at an agency or consultancy

Compensation

• $152,000/year - $213,000/year; Country: US; Bonus eligible; Equity eligible

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today - beyond the constraints of screens, the limits of distance, and even the rules of physics.

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Equal Opportunity

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.

Accommodations

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