Enterprise Marketing Lead

Meta; San Francisco (CA); On-site; USD 152,000 - 213,000; Full time

Job summary

Meta is seeking an experienced Enterprise Marketing Lead to drive marketing for our enterprise solutions, including WhatsApp business messaging and Meta Business Agent. You will define a comprehensive strategy, lead global programs, and align with product roadmaps and sales objectives.

The role requires a strategic leader with a track record in B2B software marketing, strong analytics, and collaboration across product, sales, partnerships, and communications.

Qualifications

• 10+ years of enterprise marketing experience, with a focus on B2B software/SaaS or tech solutions.
• Deep understanding of enterprise sales cycles and marketing to large organizations.
• Excellent communication, presentation, and interpersonal skills with cross-functional influence.
• Experience using analytics and performance data to inform strategy, optimize campaigns, and report outcomes.

Responsibilities

• Develop and execute the enterprise marketing strategy for Meta's business messaging and AI solutions.
• Lead large global GTM programs across functions.
• Drive funnel marketing initiatives including content, conferences, and sales enablement materials.
• Set KPIs, track performance, and optimize strategies using data-driven insights.
• Collaborate with product, sales, partnerships, and comms for consistent messaging and customer journeys.
• Stay current on industry trends and AI-enabled messaging to position Meta as a thought leader.
• Oversee budget management to maximize strategic impact.

Skills

Ten years enterprise marketing

B2B SaaS marketing

Strategic marketing leadership

Campaign management

Marketing analytics

Cross-functional collaboration

AI/messaging industry knowledge

Education

Bachelor's degree in Marketing/Business

MBA

Job description

Meta is seeking an experienced and strategic Enterprise Marketing Lead to drive the marketing efforts for our enterprise solutions, including WhatsApp business messaging and Meta Business Agent. This role requires a strategic leader with a proven track record in developing and executing comprehensive marketing strategies that resonate with large enterprise clients. The ideal candidate will be passionate about the potential of AI and messaging to transform business communication and customer experiences.

Enterprise Marketing Lead Responsibilities:

• Develop and execute enterprise marketing strategy: Define the overarching marketing strategy for Meta's enterprise business messaging and AI solutions, aligning with product roadmaps and sales objectives
• Lead large global programs across GTM functions
• Drive marketing initiatives across the funnel: Oversee the development and execution of integrated marketing programs, including content, conferences, and sales enablement materials, to drive awareness, consideration, and adoption among enterprise clients
• Accountability for results: Establish clear KPIs and metrics for all marketing activities, regularly track performance, and hold the team accountable for achieving ambitious targets. Optimize strategies based on data-driven insights
• Collaborate cross-functionally: Work closely with product, sales, partnerships, and comms teams to ensure consistent messaging, effective go-to-market strategies, and seamless customer journeys
• Market intelligence and thought leadership: Stay up to date with industry trends, competitor activities, and emerging technologies in enterprise communications and AI. Position Meta as a thought leader in the space through strategic content and engagement
• Budget management: Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve strategic objectives

Minimum Qualifications:

• Bachelor's degree in Marketing, Business, or a related field
• 10+ years of experience in enterprise marketing, with a strong focus on B2B software, SaaS, or technology solutions
• Demonstrated experience in developing and executing successful enterprise marketing strategies that have driven significant business growth
• Deep understanding of enterprise sales cycles and the unique challenges of marketing to large organizations
• Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively with diverse stakeholders
• Experience using marketing analytics and performance data to inform strategy, optimize campaigns, and report on business outcomes

Preferred Qualifications:

• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• MBA or Master's degree in a related field
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience marketing business messaging platforms, AI solutions, or similar communication technologies
• Familiarity with Meta's products and ecosystem, including ads
• Experience adapting marketing strategies in response to shifting priorities, evolving product roadmaps, or emerging market opportunities

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Aff. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$152,000/year to $213,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.