Public Affairs Marketing Manager

Meta; San Francisco (CA); On-site; USD 182,000 - 252,000; Full time

Job summary

Meta seeks an experienced Public Affairs Marketing Manager to lead global and domestic campaigns around high-priority topics with a focus on AI. You will align multiple teams, leverage data, and drive campaigns that influence stakeholders across regions, while navigating fast-changing regulatory priorities.

The role requires strategic thinking, complex project management, and strong communication to build trusted partnerships across policy, communications, product, and creative teams at scale.

Qualifications

• 10+ years in public affairs marketing, integrated campaigns, or related field.
• Proven project management across time-sensitive, cross-functional programs.
• Strong, professional communication and presentation abilities.
• Ability to think strategically about complex issues and provide actionable plans.
• Capability to work with management at all levels, internal and external.
• Proven ability to prioritize tasks and drive outcomes with initiative.
• Experience partnering with central and local teams across markets.
• Analytical, collaborative, and able to adapt in dynamic environments.
• Efficient at switching context between strategy, tactics and execution.

Responsibilities

• Develop and implement advertising strategies across regions and countries.
• Use data and insights to target and persuade campaigns effectively.
• Align audiences, media and measurement into a unified program.
• Partner with policy, communications, product and creative teams for impact.
• Implement data-driven programs aligned with media relations and outreach.
• Refine objectives and measurement with cross-functional teams.
• Define approach to ensure Meta's voice in relevant conversations.
• Manage campaigns to communicate our responsibility story and awareness.

Skills

10+ years experience

Project management

Professional communication

Strategic thinking

Stakeholder alignment

Prioritization & initiative

Cross-functional collaboration

Adaptability & ambiguity

Executive briefing & influencing

Job description

Summary:

We believe in the endless power of people when they come together. But we also believe strongly in our responsibility to minimize harm and keep people safe. In this role, you will be responsible for executing global and domestic Public Affairs marketing campaigns around high-priority topics, with a specialized focus on AI. You will improve team communication, collaboration, and remove roadblocks by leveraging a range of organizational and collaboration skills to keep our partners on track. Successful candidates will have the ability to manage a complex network of internal and external stakeholders, while also monitoring and responding to rapidly changing legislative and regulatory priorities. Analytical team players who can easily adapt to changing needs and priorities, and navigate ambiguity by defining priorities, asking clarifying questions, and driving decisions with incomplete information will thrive in this role. If you are a strategic marketing leader who is creative, cares about the intersection of products and society, crafts compelling messages, and has experience managing multiple complex projects by prioritizing based on impact and deadlines, then we'd love to meet you.

Required Skills:

Public Affairs Marketing Manager Responsibilities:

1. Develop and implement advertising strategies that break through across regions and countries

2. Use data and insights to make campaigns and communications more targeted, persuasive and effective

3. Align key audiences, media, and measurement approach into a single public affairs program stretching across multiple topics, audiences, and countries

4. Work in close partnership with the public policy, communications, product and creative teams to ensure all work is grounded in research and business proof points and makes real impact with key constituencies

5. Implement holistic and data-driven programs and process with clear, measurable results, that work in close harmony with media relations and direct outreach

6. In partnership with cross-functional counterparts, continually refine objectives, the audience, media, and creative strategy, and measurement approach for the work

7. Define and implement the approach, strategy, and process to ensure that Meta shows up appropriately in relevant conversations. Build impactful relationships and serve as a dependable point of contact for the teams across policy, communications, marketing, creative, product, research, legal, and content strategy

8. Manage campaigns to communicate our responsibility story and drive awareness

Minimum Qualifications:

Minimum Qualifications:

1. 10+ years of experience in public affairs marketing, integrated marketing campaigns, or a related field

2. Proven project management experience, with experience driving multiple time-sensitive, cross-functional projects through a robust review process while meeting rapid-response and accelerated deadlines

3. Highly professional communication and presentation skills

4. Demonstrated experience thinking strategically about complex issues, leading to thoughtful recommendations and action plans

5. Capacity to work effectively and swiftly with all levels of management, both internally and externally

6. Proven experience prioritizing tasks and managing workload effectively, with willingness to take the initiative and make things happen

7. Ability to partner with central and local teams across global markets, while reflecting regional and market-specific nuances, collaborating asynchronously, and actively seeking feedback to tailor content to its intended audience

8. Analytical, team player who can easily adapt to changing needs and priorities, while thriving in dynamic environments

9. Context switch easily, especially between strategic, tactical and executional responsibilities

Preferred Qualifications:

1. Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

2. Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

3. Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

4. Campaign management experience delivering high-impact campaigns in markets around the world, aimed at building trust with key constituencies

5. Experience working in political campaigns either working directly for a candidate/on an issue, or at an agency or consultancy

Public Compensation:

$182,000/year to $252,000/year + bonus + equity + benefits

Industry:

Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].