Product Marketing Manager, Generative AI

Meta; San Francisco (CA); On-site; USD 160,000 - 224,000; Full time

Job summary

Meta is seeking an experienced Product Marketing Manager to drive GTM for our AI developer tools across Messenger, Instagram, WhatsApp, Threads, and Reality Labs. You will shape market requirements and product positioning for Meta’s AI models and solutions, guiding cross-functional teams from research to product management.

You have 10+ years in tech product marketing or related roles, strong analytical and communication skills, and a track record of successful cross-functional collaboration in

Qualifications

• 10+ years in technology product marketing or related roles.
• Experience leading cross-functional teams through influence.
• Analytical, data-driven decision-making with complex issues.
• Organizational and interpersonal skills with multi-project prioritization.
• Effective communication with technical, business, and external stakeholders.
• Bachelor's Degree in Business, Marketing or Related discipline.

Responsibilities

• Lead market assessment, quantitative and qualitative feedback, and represent market requirements to PM, Eng and Research.
• Prioritize recommendations to product, engineering, research and design based on market needs.
• Drive cross-functional projects across Meta to build AI developer solutions.
• Ensure alignment across regions/verticals while scaling impact.
• Own go-to-market strategy for a portfolio by guiding cross-functional teams on communications and positioning.
• Craft messaging for multiple audiences and enable GTM teams at scale.
• Partner with brand, partnerships, and developer marketing on outbound strategies and programs.

Skills

Product marketing leadership

Cross-functional collaboration

Analytical decision making

Prioritization & project management

Stakeholder communication

Bachelor's degree in Business/Marking

Education

Bachelor's degree in Business, Marketing or Related discipline

Job description

Summary:

Meta is seeking an experienced Product Marketing Manager to join our team. As a Product Marketing Manager at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, and Reality Labs.In this role, you will be responsible for driving market requirements and go-to-market plans for Meta’s AI models and solutions across our AI developer tools. Specifically, this role will focus on supporting developers and businesses using our Meta Model API. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products.You will also lead inbound and outbound product marketing initiatives, influencing product strategies and positioning for target audiences, leading go-to-market efforts that drive awareness and adoption, and working cross-functionally with partners across various levels and functions throughout the company.The ideal candidate will have experience in AI development, Enterprise marketing, monetization, product management or marketing, and demonstrated experience analyzing AI industry trends, competitive landscape, and market dynamics to inform product strategy. Will independently drive cross-functional work to deliver results within a fast-paced environment, and have demonstrated cross-functional collaboration, analytical, and communication skills, as well as experience in prioritizing competing projects based on impact, deadlines, and stakeholder needs, and driving clarity in ambiguous situations.

Required Skills:

Product Marketing Manager, Generative AI Responsibilities:

1. Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management, Engineering, and Research
2. Understand AI developer/businesses needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, research and design teams for new and existing products
3. Drive cross-functional projects across Meta that build new innovative solutions for AI developers/businesses to ensure that products and solutions are incorporated in a consistent and strategic manner
4. Ensure the right level of alignment, consistency and flexibility in approach across regions and verticals, with the goal of scaling impact while meeting market-specific needs
5. Own go-to-market strategy for a portfolio of products and solutions by guiding cross-functional teams in developing developer/business communications, product documentation, and positioning
6. Drive successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale
7. Partner with brand, partnerships, and developer marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement

Minimum Qualifications:

Minimum Qualifications:

1. 10+ years of experience in technology product marketing, strategic marketing, product management, or management consulting
2. Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives
3. Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
4. Organizational and interpersonal skills and experience setting priorities, problem-solving, managing multiple concurrent projects and working independently in a dynamic, rapidly changing workplace
5. Communication experience that is effective with technical, business, and external stakeholders
6. Bachelor's Degree in Business, Marketing or Related discipline

Preferred Qualifications:

Preferred Qualifications:

1. MBA degree
2. Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
3. Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
4. Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
5. 2+ years of experience in AI or Enterprise AI marketing

Public Compensation:

$160,000/year to $224,000/year + bonus + equity + benefits

Industry:

Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and affirmativen Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].