Proposal Lead

Victaulic Company; United States; On-site; USD 95,000 - 140,000; Full time

Job summary

Victaulic seeks a strategic Proposals Lead to build a high-performing proposals function within the Marketing department. Reporting to the Marketing Operations Manager, this role will shape scalable processes, content systems, and a culture of brand‑driven excellence.

You will lead end-to-end proposals with Sales, Legal, and SMEs, ensuring on-brand, customer-centric bids that win business, while establishing KPIs and driving continuous improvement across the function.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 7+ years of experience in proposal development or related marketing roles; leadership or building a team preferred.
• Proven success in establishing and optimizing proposal processes, content systems, and team workflows.
• Excellent writing and editing skills with persuasive storytelling and customer focus.
• Strong organizational and project management capabilities; able to juggle priorities.
• Background in B2B marketing, sales enablement, or RFP-heavy industries is a plus.
• Experience with marketing collaboration tools and proposal management platforms.

Responsibilities

• Build the proposals function from the ground up—designing workflows, governance, content systems, and assembling team members.
• Create scalable, efficient proposal processes that reflect urgency and value while ensuring excellence.
• Lead end-to-end development of on-brand, customer-centric proposals from kickoff to close.
• Collaborate cross-functionally with Sales, Sales Ops, Legal, and SMEs to develop high-impact proposals.
• Write, edit, and refine proposal content, ensuring clarity, consistency, and alignment with brand mission.
• Maintain a dynamic content library with reusable proposal elements, product messaging, visuals, and customer success stories.
• Establish and track KPIs (response times, content utilization) to continuously improve performance.
• Champion the proposal function as a strategic marketing asset that ties into brand and sales.

Skills

Proposal development

Team leadership

Persuasive writing

Content management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

Proposal management platforms

Content libraries

Job description

Job Description Position Summary

We are seeking a strategic, process-oriented Proposals Lead to build a high-performing proposals function within our Marketing department. Reporting to the Marketing Operations Manager, this role is a key architect of our mission to transform every customer touchpoint into an exceptional brand experience. The Proposals Lead will be instrumental in developing scalable proposal processes, cultivating a collaborative team environment, and producing persuasive, high-quality proposals that reflect our brand and values. This is a foundational role, aligned with our vision to instill brand loyalty and create customers for life. As the Proposals Lead, you’ll shape a critical function that sits at the intersection of marketing, sales, and customer engagement. You’ll lead with purpose, creativity, and a strategic focus—helping us deliver proposals that aren’t just compliant, but compelling. Your work will directly contribute to our vision of creating customers for life by making every proposal a reflection of our brand excellence.

Key Responsibilities

• Build the proposals function from the ground up— designing workflows, developing a governance model, developing content systems, and assembling team members
• Create scalable, efficient proposal processes that reflect our move with urgency value while ensuring excellence
• Lead the end-to-end development of proposals that are on-brand, customer-centric, and strategically crafted to win business. (from kick off to close
• Collaborate cross-functionally with Sales, Sales Ops, Legal, and SMEs to develop high-impact proposals that consistently reflect our messaging and customer value.
• Write, edit, and refine proposal content, ensuring clarity, consistency, and alignment with our brand mission of delivering exceptional experiences.
• Maintain a dynamic content library, including reusable proposal elements, product messaging, visuals, and customer success stories.
• Establish and track KPIs (response times, content utilization) to continuously improve performance, foster positivity, and demonstrate strategic impact.
• Champion the proposal function as a strategic marketing asset that connects closely with brand, sales and marketing to know your target and deliver tailored value.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 7+ years of experience in proposal development or related marketing roles; experience leading or building a team strongly preferred.
• Demonstrated success in establishing and optimizing proposal processes, content systems, and team workflows.
• Excellent writing and editing skills, with a talent for persuasive storytelling and customer focus.
• Strong organizational and project management capabilities, with the ability to juggle multiple priorities and act decisively.
• Background in B2B marketing, sales enablement, or RFP-heavy industries is a plus.
• Experience with marketing collaboration tools and proposal management platforms.

What You’ll Bring

• A builder’s mindset with a passion for creating structured, scalable processes from the ground up.
• The ability to lead and inspire team members while working cross-functionally with agility and alignment.
• A commitment to our team values: positivity, urgency, targeted strategy, and uncompromising quality.
• A deep belief in the power of brand storytelling to turn transactional touchpoints into loyal customer experiences

Victaulic is an Equal Employment Opportunity (EOE/M/F/Vets/Disabled) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, gender, color, religion, national origin, age, disability, veteran status, sexual orientation, genetic data, or other legally protected status. (Background checks may be required as part of our pre-employment process).

Victaulic is a leader in pipe joining solutions, with over 5,500 employees involved in some of the most prestigious construction projects worldwide. From the Hoover Dam to Bird’s Nest National Olympic Stadium in Beijing, Victaulic is there—increasing stability and sustainability wherever we go.

While working for a fast-growing global leader is attractive, most Victaulic employees feel our best attributes are what we do for our people. This means doing things like building from within, sticking to our word, taking care of each other, and doing the right thing even when no one is watching. This blend of extraordinary opportunity and genuine caring is why so many people choose to build their lives and careers with us.