Promotions Manager

VISIT FLORIDA; United States; Remote; USD 65,000 - 90,000; Full time

Benefits offered by this job

Comprehensive benefits package

401(k) plan with employer match

Vacation time and holidays

Professional development opportunities

Job summary

VISIT FLORIDA is seeking a Promotions Manager to drive promotional campaigns with broadcast media and brand partners, strengthening the VISIT FLORIDA brand. You will oversee asset creation, provide partners with materials, and manage prize fulfillment while maintaining records in Salesforce.

The role requires strong relationship-building, a sales mindset, and the ability to manage multiple projects. Some travel is required, and remote work is possible for candidates located in Florida.

Qualifications

• Bachelor's degree in marketing, communications, advertising, or related field.
• 3+ years professional experience.
• Strong relationship-building skills with media contacts and partners.
• Ability to articulate benefits to promotional partners with a sales focus.
• Proven ability to manage multiple projects and meet deadlines.
• Excellent presentation and representation skills at events.
• Travel required with a valid driver's license.

Responsibilities

• Identify and evaluate promotional opportunities with broadcast media and brand partners.
• Lead the negotiation, execution, and recap of promotional campaigns.
• Oversee the creative process for all promotional assets.
• Provide partners with materials, prize details, messaging, and assets.
• Manage prize fulfillment and distribution of certificates.
• Maintain promotion records in Salesforce and prepare post-campaign recaps.
• Build strong relationships with partners and travel as needed to develop opportunities.

Skills

Relationship-building

Sales mindset

Project management

Presentation skills

Organizational skills

Education

Bachelor's degree in marketing, communications, advertising, or related field

Job description

VISIT FLORIDA shares Florida sunshine with the world. As the state’s official tourism marketing organization, VISIT FLORIDA has been charged with selling an extraordinary vacation product since 1996. As part of our Promotions team, we're seeking a team-focused individual for our Promotions Manager role.

This role has the opportunity to be remote, but must be located in Florida.

Core Responsibilities

• Identify and evaluate promotional opportunities with broadcast media and brand partners to drive media value and strengthen the VISIT FLORIDA brand. Lead the negotiation, execution, and recap of promotional campaigns.
• Oversee the creative process for all promotional assets, ensuring alignment with VISIT FLORIDA brand standards.
• Provide promotional partners with all necessary materials, including prize package details, approved messaging, and creative assets for both VISIT FLORIDA and our industry partners.
• Manage the prize fulfillment process for campaigns, securing prize certificates from industry partners and distributing them to promotional partners.
• Create and maintain accurate promotion records in Salesforce, monitor campaign performance, gather all required proof of performance, and prepare comprehensive post-campaign recaps for participating partners.
• Establish and maintain strong, productive relationships with promotional partners and industry partners. Travel as necessary to build relationships, develop new opportunities, and deliver professional presentations.

Minimum Qualifications

• Bachelor's degree in marketing, communications, advertising, or related field.
• 3+ years professional experience.
• Strong relationship-building skills. Ability to create and maintain relationships with media contacts, brand representatives, and other industry partners.
• Ability to articulate benefits to potential and existing promotional partners. Strong sales mentality with the ability to reach media value goals in market.
• Ability to successfully manage multiple projects. Excellent organizational skills and attention to detail with demonstrated ability to prioritize workload and meet deadlines.
• Effective presentation skills and ability to represent VISIT FLORIDA at various events.
• Position includes travel that requires a valid driver's license.

Preferred Qualifications

• Experience developing and executing radio and television promotional opportunities with broadcast media.

You will be a cultural addition if you:

• Thrive in a fast-paced, dynamic work environment
• Live the values that drive our business: Make an Impact, Work Purposefully and Live Passionately, Persist
• Embody VISIT FLORIDA’s team principles: Empathy, Respect, Collaboration, Accountability and Fun

Benefits & Perks

• Work with a knowledgeable, high-achieving, passionate, experienced & fun team
• Comprehensive benefits package, including medical, dental, and vision plans
• 401(k) plan with generous employer match
• Vacation time, paid company holidays, and volunteer hours
• Professional development opportunities and tuition reimbursement for continued learning

The application deadline for this position is Monday, October 26th.

VISIT FLORIDA is an Equal Opportunity Employer.