Promotions & Activation Lead for Consumer Brands

Barrows; Hoboken (NJ); On-site; USD 77,000 - 108,000; Full time

Benefits offered by this job

Unlimited PTO

Medical, Dental, Vision

401K match

Leave options

Disability and life insurance

Job summary

Barrows, within WPP Unite, seeks an Account Executive to drive integrated commerce-focused promotions for Unilever across brand categories. You will coordinate cross-functional teams, manage campaigns, and translate business goals into actionable activation plans for digital and retail channels.

The ideal candidate brings 5–7 years of agency/CPG experience, strong project management, and excellent communication skills.

Qualifications

• 5–7 years of professional experience managing projects and programs end-to-end from planning through execution.
• Experience in consumer promotions, brand marketing, shopper marketing, account management, or a related field.
• Experience in both agency and CPG environments preferred.
• Strong project management and organizational skills, with the ability to manage multiple timelines, deliverables, and priorities simultaneously.
• Strong analytical skills with the ability to interpret data, identify insights, and translate findings into actionable recommendations.
• Strong communication and presentation skills, with the ability to effectively communicate with brand teams, agencies, and internal stakeholders.
• Ability to balance day-to-day execution with longer-term planning and strategic initiatives, while connecting the dots across the full promotional lifecycle.

Responsibilities

• Serve as the connective lead across Consumer Promotions, Brand, Media, Shopper Marketing, and Customer teams, ensuring plans are aligned against shared business and category objectives.
• Partner with Media teams to ensure promotions are integrated into campaign planning, audience strategies, retail media activations, CRM programs, and commerce initiatives.
• Coordinate with Customer and Shopper Marketing teams to align promotional activity with retailer priorities, merchandising programs, seasonal activations, and key selling periods.
• Develop and maintain integrated activation calendars connecting promotions, media support, retailer programs, product launches, and key business initiatives.
• Identify opportunities to amplify promotional investments through media, commerce, CRM, retail media, and customer-specific programs.
• Facilitate planning discussions across agencies and business teams to ensure activation elements are synchronized and plans are executed efficiently.
• Partner with brand and customer teams to ensure promotional strategies support broader business goals including volume, household penetration, trial, incrementality, and retailer growth objectives.
• Provide ongoing visibility to stakeholders regarding upcoming activations, risks, overlaps, timing conflicts, and optimization opportunities.
• Serve as the day-to-day integrator translating strategic priorities into actionable plans and deliverables.

Skills

Project management

Analytical skills

Communication

Organization

Tools

Beacon

Prism

Job description

Barrows, within WPP Unite, seeks an Account Executive to drive integrated commerce-focused promotions for Unilever across brand categories. You will coordinate cross-functional teams, manage campaigns, and translate business goals into actionable activation plans for digital and retail channels.

The ideal candidate brings 5–7 years of agency/CPG experience, strong project management, and excellent communication skills.