Associate Manager, Consumer Promotions – Deodorants & Enterprise Support

Barrows; Hoboken (NJ); On-site; USD 77,000 - 108,000; Full time

Benefits offered by this job

Unlimited PTO

Medical, Dental, Vision

401K match

Leave options

Disability and life insurance

Job summary

Barrows, within WPP Unite, seeks an Account Executive to drive integrated commerce-focused promotions for Unilever across brand categories. You will coordinate cross-functional teams, manage campaigns, and translate business goals into actionable activation plans for digital and retail channels.

The ideal candidate brings 5–7 years of agency/CPG experience, strong project management, and excellent communication skills.

Qualifications

• 5–7 years of professional experience managing projects and programs end-to-end from planning through execution.
• Experience in consumer promotions, brand marketing, shopper marketing, account management, or a related field.
• Experience in both agency and CPG environments preferred.
• Strong project management and organizational skills, with the ability to manage multiple timelines, deliverables, and priorities simultaneously.
• Strong analytical skills with the ability to interpret data, identify insights, and translate findings into actionable recommendations.
• Strong communication and presentation skills, with the ability to effectively communicate with brand teams, agencies, and internal stakeholders.
• Ability to balance day-to-day execution with longer-term planning and strategic initiatives, while connecting the dots across the full promotional lifecycle.

Responsibilities

• Serve as the connective lead across Consumer Promotions, Brand, Media, Shopper Marketing, and Customer teams, ensuring plans are aligned against shared business and category objectives.
• Partner with Media teams to ensure promotions are integrated into campaign planning, audience strategies, retail media activations, CRM programs, and commerce initiatives.
• Coordinate with Customer and Shopper Marketing teams to align promotional activity with retailer priorities, merchandising programs, seasonal activations, and key selling periods.
• Develop and maintain integrated activation calendars connecting promotions, media support, retailer programs, product launches, and key business initiatives.
• Identify opportunities to amplify promotional investments through media, commerce, CRM, retail media, and customer-specific programs.
• Facilitate planning discussions across agencies and business teams to ensure activation elements are synchronized and plans are executed efficiently.
• Partner with brand and customer teams to ensure promotional strategies support broader business goals including volume, household penetration, trial, incrementality, and retailer growth objectives.
• Provide ongoing visibility to stakeholders regarding upcoming activations, risks, overlaps, timing conflicts, and optimization opportunities.
• Serve as the day-to-day integrator translating strategic priorities into actionable plans and deliverables.

Skills

Project management

Analytical skills

Communication

Organization

Tools

Beacon

Prism

Job description

WPP Unite is WPP's integrated agency team dedicated to supporting Unilever across media, retail marketing and connected commerce. Working in close partnership with Unilever, WPP Unite brings together specialist capabilities and talent to help drive more connected planning, activation and performance across the business.

Within the WPP Unite structure Barrows is looking to bring on a dynamic and results-oriented Account Executive to join our team, focusing on commerce for Unilever across brand categories (such as personal care, beauty & wellness, nutrition, home care and ice cream). This role is pivotal in driving integrated marketing strategies that leverage commerce insights to enhance brand presence and performance in the digital and physical retail landscapes.

Roles and Responsibilities

Integrated Consumer Promotions, Media & Trade Coordination

• Serve as the connective lead across Consumer Promotions, Brand, Media, Shopper Marketing, and Customer teams, ensuring plans are aligned against shared business and category objectives.
• Partner with Media teams to ensure consumer promotions are integrated into campaign planning, audience strategies, retail media activations, CRM programs, and commerce initiatives.
• Coordinate with Customer and Shopper Marketing teams to align promotional activity with retailer priorities, merchandising programs, seasonal activations, and key selling periods.
• Develop and maintain integrated activation calendars that connect Consumer Promotions, media support, retailer programs, product launches, and key business initiatives.
• Identify opportunities to amplify promotional investments through media, commerce, CRM, retail media, shopper marketing, and customer-specific programs.
• Facilitate planning discussions across agencies and business teams to ensure all activation elements are synchronized, dependencies are identified early, and plans are executed efficiently.
• Partner with brand and customer teams to ensure promotional strategies support broader business goals including volume, household penetration, trial, incrementality, and retailer growth objectives.
• Provide ongoing visibility to stakeholders regarding upcoming activations, risks, overlaps, timing conflicts, and optimization opportunities.
• Serve as the day-to-day integrator between internal stakeholders and agency partners, translating strategic business priorities into actionable plans and deliverables.

Deodorants Promotional Planning & Execution

• Support the development and execution of Deodorants consumer promotion plans across digital coupons, cashback, sweepstakes, sampling, and shopper marketing.
• Manage activation requirements, timelines, and deliverables to ensure programs launch accurately and on schedule.
• Partner with Brand, Shopper Marketing, Media, Customer, and agency teams to address executional needs and resolve issues.

Agency & Stakeholder Coordination

• Serve as the day-to-day contact for agency partners supporting the Deodorants business.
• Manage creative, media, shopper marketing, promotional, and production workstreams, including briefs, deliverables, approvals, and status updates.
• Facilitate collaboration across Brand, Legal, Finance, Procurement, Media, Shopper, and Customer teams.
• Bring strong agency, integrated marketing, and project management experience; direct consumer promotions experience is valuable, but agency and cross-functional marketing experience is highly transferable.

Performance Reporting & Analytics

• Compile and analyze campaign and promotional performance data using Beacon and other reporting tools.
• Develop scorecards, post-promotion recaps, and monthly and quarterly business updates.
• Identify trends and optimization opportunities and translate insights into actionable recommendations.

Enterprise Consumer Promotions Support

• Support enterprise reporting, governance, and capability-building initiatives.
• Maintain promotional playbooks, templates, and best practices.
• Support testing and pilot programs and share learnings across categories.
• Contribute to tools and processes that improve consistency and effectiveness.

Operational Excellence

• Identify opportunities to simplify workflows, improve processes, and increase team efficiency.
• Maintain project tracking tools and documentation.
• Support Beacon, Prism, and other promotional platforms.
• Improve reporting, automation, and processes to enhance operational effectiveness.

Qualifications

• 5–7 years of professional experience, with experience managing projects and programs end-to-end from planning through execution.
• Experience in consumer promotions, brand marketing, shopper marketing, account management, or a related field.
• Experience in both agency and CPG environments preferred.
• Strong project management and organizational skills, with the ability to manage multiple timelines, deliverables, and priorities simultaneously.
• Strong analytical skills with the ability to interpret data, identify insights, and translate findings into actionable recommendations.
• Strong communication and presentation skills, with the ability to effectively communicate with brand teams, agencies, and internal stakeholders.
• Ability to balance day-to-day execution with longer-term planning and strategic initiatives, while connecting the dots across the full promotional lifecycle.
• Highly adaptable and flexible, with the ability to pivot quickly, manage competing priorities, and respond effectively to last-minute requests and tight deadlines.
• Experience with reporting, analytics, and marketing or promotional platforms; Beacon and Prism experience is a plus.
• Proactive, collaborative, and solutions-oriented with the ability to work independently and escalation issues when appropriate.
• Ability to work in the office 3 days a week (Tuesday, Wednesday, Thursday)

Salary and Benefits

The salary range for this role is $77,000 - $108,000

*exact compensation will be determined based on individual experience

Benefits include:

• Unlimited PTO
• Medical, Dental, Vision (with an option for free medical care!)
• 401K with a % match
• Various maternity/paternity leave options
• Fully funded disability and life insurance options