Project Manager-Brand Launch

Staffmark Group; Austin (TX); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Digital People in Austin, TX is seeking a highly organized Project Manager to lead a high-profile brand launch, coordinating across brand, marketing, creative, legal, product and more to bring the new brand identity to market.

You will build detailed project plans, run senior leadership meetings, track milestones, identify risks, and keep stakeholders aligned from kickoff through launch and beyond. The role offers a hybrid schedule in Austin.

Qualifications

• 5+ years of project management experience in brand/marketing or similar.
• Experience managing complex cross-functional launches with senior stakeholders.
• Exceptional organizational skills to create structure in ambiguous environments.
• Strong written and verbal communication; translate complex info into updates.
• Comfort working with senior leaders, agencies, and business partners.

Responsibilities

• Build and manage an integrated brand launch project plan, including milestones, workstreams, owners, dependencies, risks, and key decision points.
• Coordinate across brand, marketing, communications, creative, digital, legal, product, HR, events, procurement, facilities, and executive stakeholders.
• Establish project governance, meeting cadences, communication rhythms, and clear accountability across workstreams.
• Lead recurring project meetings, including agendas, action items, decision tracking, and follow-up.
• Monitor progress against deadlines and proactively identify risks, blockers, resource constraints, and competing priorities.
• Maintain a clear launch dashboard or status tracker to provide leadership with an accurate view of progress and readiness.
• Coordinate the development and delivery of brand assets, messaging, templates, website updates, internal communications, external launch materials, and event-related deliverables.
• Help manage review and approval processes, ensuring the right stakeholders are engaged at the right time.
• Create structure where needed through timelines, RACIs, decision logs, issue trackers, and escalation paths.
• Partner with internal teams and external agencies or vendors to keep deliverables moving and ensure accountability.
• Prepare concise status updates, executive summaries, escalation notes, and recommendations as key launch milestones approach.
• Help ensure the organization is aligned and prepared not only for launch day, but for the work required to sustain the new brand afterward.

Skills

Project management

Cross-functional leadership

Organizational skills

Communication

Executive collaboration

Proactive planning

Risk management

Tools

SharePoint

PowerPoint

Excel

ClickUp

Job description

Project Manager-Brand Launch

40 hours/week

Start Date: ASAP through February, possible extension.

Location: Austin, TX (Hybrid schedule)

About the Role

Our client is seeking a highly organized, proactive Project Manager to help lead the execution of a high-profile corporate brand launch. This role will coordinate the cross-functional work required to bring a new brand identity to market.

The Project Manager will serve as a central point of coordination across brand, marketing, communications, creative, digital, legal, product, HR, events, procurement, facilities, and executive stakeholders. The goal is simple: keep teams aligned, timelines moving, decisions documented, and risks visible from kickoff through launch and beyond.

This is an ideal opportunity for someone who thrives in fast-moving, high-visibility environments and knows how to create structure where there is ambiguity. You should be equally comfortable building a detailed project plan, facilitating a senior leadership meeting, chasing down a critical deliverable, and identifying a potential issue before it becomes a problem.

What You'll Do

• Build and manage an integrated brand launch project plan, including milestones, workstreams, owners, dependencies, risks, and key decision points.
• Coordinate across brand, marketing, communications, creative, digital, legal, product, HR, events, procurement, facilities, and executive stakeholders.
• Establish project governance, meeting cadences, communication rhythms, and clear accountability across workstreams.
• Lead recurring project meetings, including agendas, action items, decision tracking, and follow-up.
• Monitor progress against deadlines and proactively identify risks, blockers, resource constraints, and competing priorities.
• Maintain a clear launch dashboard or status tracker to provide leadership with an accurate view of progress and readiness.
• Coordinate the development and delivery of brand assets, messaging, templates, website updates, internal communications, external launch materials, and event-related deliverables.
• Help manage review and approval processes, ensuring the right stakeholders are engaged at the right time.
• Create structure where needed through timelines, RACIs, decision logs, issue trackers, and escalation paths.
• Partner with internal teams and external agencies or vendors to keep deliverables moving and ensure accountability.
• Prepare concise status updates, executive summaries, escalation notes, and recommendations as key launch milestones approach.
• Help ensure the organization is aligned and prepared not only for launch day, but for the work required to sustain the new brand afterward.

What We're Looking For

• 5+ years of project management experience, ideally within brand, marketing, creative operations, communications, corporate transformation, or a similar environment.
• Demonstrated experience managing complex, cross-functional launches or high-visibility programs involving senior and executive stakeholders.
• Exceptional organizational skills and the ability to quickly create structure in a fast-moving, sometimes ambiguous environment.
• Strong written and verbal communication skills, with the ability to turn complex information into clear updates, decisions, and action plans.
• Confidence working with senior leaders, creative teams, agencies, and cross-functional business partners.
• A proactive approach to anticipating needs, managing details, and driving follow-through without requiring heavy supervision.
• Strong judgment, discretion, and the ability to remain calm and solutions-oriented when priorities shift.
• Experience with tools such as SharePoint, PowerPoint, Excel, ClickUp, or comparable project management and collaboration platforms.

Preferred Experience

• Experience supporting a major company launch, rebrand, corporate identity initiative, spinoff, acquisition, or organizational transformation.
• Familiarity with brand systems, creative asset development, internal communications, and external go-to-market planning.
• Experience coordinating with legal, procurement, IT, HR, facilities, or other operational functions as part of a complex launch.
• Experience working with external creative, communications, marketing, or production partners.

Success in This Role Looks Like

• Launch workstreams are clearly organized, visible, and moving on schedule.
• Stakeholders know what decisions need to be made, who owns each deliverable, and when work is due.
• Risks, dependencies, and blockers are identified early and escalated appropriately.
• Leadership has a clear and accurate view of launch readiness at all times.
• Cross-functional teams have the structure, information, and accountability they need to move quickly.
• The organization is prepared for a coordinated, high-impact brand launch.
• The Project Manager creates clarity, accountability, and momentum across the entire program.

About Us

Digital People places creative, interactive, and marketing talent. Let's find the role that inspires your best work.

Digital People is an equal opportunity employer.

All applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other legally protected status.

Digital People offers reasonable accommodations for qualified individuals with disabilities; contact your local branch for inquiries.

Digital People is an E-Verify employer.