Brand Launch Program Manager

Staffmark Group; Austin (TX); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Digital People in Austin, TX is seeking a highly organized Project Manager to lead a high-profile brand launch, coordinating across brand, marketing, creative, legal, product and more to bring the new brand identity to market.

You will build detailed project plans, run senior leadership meetings, track milestones, identify risks, and keep stakeholders aligned from kickoff through launch and beyond. The role offers a hybrid schedule in Austin.

Qualifications

• 5+ years of project management experience in brand/marketing or similar.
• Experience managing complex cross-functional launches with senior stakeholders.
• Exceptional organizational skills to create structure in ambiguous environments.
• Strong written and verbal communication; translate complex info into updates.
• Comfort working with senior leaders, agencies, and business partners.

Responsibilities

• Build and manage an integrated brand launch project plan, including milestones, workstreams, owners, dependencies, risks, and key decision points.
• Coordinate across brand, marketing, communications, creative, digital, legal, product, HR, events, procurement, facilities, and executive stakeholders.
• Establish project governance, meeting cadences, communication rhythms, and clear accountability across workstreams.
• Lead recurring project meetings, including agendas, action items, decision tracking, and follow-up.
• Monitor progress against deadlines and proactively identify risks, blockers, resource constraints, and competing priorities.
• Maintain a clear launch dashboard or status tracker to provide leadership with an accurate view of progress and readiness.
• Coordinate the development and delivery of brand assets, messaging, templates, website updates, internal communications, external launch materials, and event-related deliverables.
• Help manage review and approval processes, ensuring the right stakeholders are engaged at the right time.
• Create structure where needed through timelines, RACIs, decision logs, issue trackers, and escalation paths.
• Partner with internal teams and external agencies or vendors to keep deliverables moving and ensure accountability.
• Prepare concise status updates, executive summaries, escalation notes, and recommendations as key launch milestones approach.
• Help ensure the organization is aligned and prepared not only for launch day, but for the work required to sustain the new brand afterward.

Skills

Project management

Cross-functional leadership

Organizational skills

Communication

Executive collaboration

Proactive planning

Risk management

Tools

SharePoint

PowerPoint

Excel

ClickUp

Job description

Digital People in Austin, TX is seeking a highly organized Project Manager to lead a high-profile brand launch, coordinating across brand, marketing, creative, legal, product and more to bring the new brand identity to market.

You will build detailed project plans, run senior leadership meetings, track milestones, identify risks, and keep stakeholders aligned from kickoff through launch and beyond. The role offers a hybrid schedule in Austin.