Programmatic Trader Analyst

TEGNA, Inc.; New York (NY); On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

401(k) match

PTO and holidays

Teladoc

Spring Health access

Health insurance options

Job summary

TEGNA Inc. (Premion) seeks a Revenue Operations and Monetization Analyst to optimize digital campaigns across CTV, display, video and audio, using PRISM. You will translate performance data into impactful strategies and collaborate with a global team in New York, NY and beyond.

The role requires strong analytical skills, programmatic trading experience, and the ability to work independently and with others in a fast-paced media environment. Bachelor’s degree required.

Qualifications

• 1+ year experience in programmatic trading/campaign management.
• Strong analytical mindset focused on margins and delivery.
• Excellent MS Office skills and written/verbal communication.

Responsibilities

• Manage and optimize online ad campaigns using SDP PRISM for ROI.
• Monitor day-to-day programmatic buys across CTV, display, video, and audio.
• Analyze KPIs and adjust bid strategies and delivery.
• Troubleshoot campaign setup and coordinate with ad ops.
• Use Excel and Power BI to organize large datasets.
• Communicate insights clearly to internal stakeholders.

Skills

Programmatic trading

Campaign management

Data analytics

Excel

Power BI

Communication skills

Education

Bachelor’s Degree

Tools

Excel

Power BI

Job description

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

Revenue Operations and Monetization Analyst

Premion, a leading "Over-the-Top" advertising and media business seeks a talented and dedicated Revenue Operations and Monetization Analyst.

The Team

This position is part of a larger global Revenue Operations and Monetization team and is responsible for digital programmatic campaign management, maximizing revenue, margin profits, and minimizing liability through inventory control and strategic ad placements. Majority of management members are in New York, New York. We also have traders in our Phoenix office.

The Position

We are seeking a strategic and data-driven digital campaign trader who is responsible for the execution of optimizations for digital campaigns assigned to them. The ideal candidate has a strong understanding of digital campaign management, reading performance analytics with the ability to translate insights into high-impact campaign strategies. The right person for this role must thrive in a dynamic, fast-paced collaborative environment, want an opportunity to make a significant impact and jump at the opportunity to take on new challenges.

Location

Premion is a high growth division of TEGNA with services within Phoenix, AZ, New York City, NY and India. This is a full-time position that can be located in New York, NY or Phoenix, AZ.

THIS DESCRIBES YOU

• You have a positive approach to challenges and like to collaborate and create with others on our team.
• You enjoy being strategic and problem-solving.
• You can leverage quantitative thinking to manage campaign success.
• You have excellent attention to detail, set high standards and hold yourself accountable.
• You have a passion for online advertising, media, and music.
• You have a positive approach to challenges.

POSITION DUTIES

• A digital programmatic trader is responsible for managing and optimizing online ad campaigns using our proprietary automated bidding platform (SDP) known as PRISM to ensure maximum performance and return on investment (ROI) for clients. This role is a blend of analytical thinking, data analysis, and campaign management.
• This candidate will be tasked with the monitoring of day-to-day programmatic buys across various channels including connected TV (CTV), display, video, and audio.
• This candidate will also monitor campaign performance against Key Performance Indicators (KPIs) and make data-driven decisions to optimize parameters like bid strategies, client ROI, ad frequency, and delivery.
• This candidate will proactively identify and resolve campaign setup and performance issues and work alongside their ad ops counterparts to ensure campaigns are delivering smoothly and soundly.
• This candidate will have a mathematical and analytical aptitude, with comfortability in tools like Excel and Power BI to organize, consolidate, and interpret large datasets.
• This candidate will adopt a systematic approach to problem-solving and the ability to proactively troubleshoot issues in a fast-paced environment.
• This candidate will have excellent written and verbal communication skills to articulate complex data insights and strategies to diverse internal members with different titles and experiences in their careers.
• This candidate will have strong soft skills like attention to detail, time management, the ability to work independently or collaboratively, and a self-starting, proactive mindset are crucial.

REQUIREMENTS

• 1 year+ experience in programmatic trading/campaign management role in the advertising/online media space (video ad experiences a strong plus)
• Highly analytical mindset and skills needed with a hyper focus on profit margins and campaign delivery.
• Passion for your work and your clients’ satisfaction.
• Excellent verbal, written and MS Office (Word, Excel, PowerPoint) skills.
• Teamwork and interpersonal skills. Trustworthy and dependable.
• Excellent attention to detail.
• Able to set high standards and hold yourself accountable.
• Become a product expert in programmatic buying.
• Work with customers to develop achievable campaign goals.
• Desire and ability to learn new technical skill sets such as using an API to automate campaigns.
• An eagerness for career progression in AdTech.
• Outstanding written and verbal communication.
• Creative Thinking.
• Research and problem-solving skills.
• Bachelor’s Degree.

About PREMION

Premion, a division of TEGNA, is a first-in-market advertising services platform that offers local and regional advertisers’ access to premium long-form episodic content through one streamlined solution. Premion is a new division of TEGNA Media. Premion aggregates advertising inventory from more than 80 OTT inventory sources providing a one-stop-shop for regional and local advertisers. Premion has rolled out nationwide with the ability to deliver campaigns in single and multiple DMAs, leveraging TEGNA’s sales force of more than 700 across the country, connecting its more than 14,000 local and regional advertising clients.

Pay Range

$31.25 - $36.06 USD

Benefits

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO Statement

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [e-mail]

Recruiting Fraud Alert

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