Digital Campaign Specialist

TEGNA, Inc.; Phoenix (AZ); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Medical plans

Dental and vision coverage

401(k) with company match

Teladoc/virtual care

9 paid holidays

PTO

Job summary

Premion, a division of TEGNA, seeks a Digital Campaign Specialist in Phoenix, Arizona. You will support day-to-day ad operations, campaign planning, scheduling, implementation and tracking for assigned accounts, maintaining relationships with third-party vendors and media agencies to ensure proper delivery of digital campaigns.

In this role you will implement and manage online advertising campaigns, coordinate with Sales and Yield Management, QA VAST tags, and provide timely feedback to meet

Qualifications

• 1-2 years of online ad trafficking experience.
• Ability to multi-task, and work efficiently within a high-paced changing environment.
• Strong organizational and time management skills.
• Strong written and communication skills.
• Able to interact comfortably with both clients and other internal departments.
• Ideal candidate is someone who possesses the ability to take initiative and drive projects with minimal supervision.

Responsibilities

• Implement and manage online advertising campaigns.
• Perform the day-to-day ad scheduling PRISM.
• Monitor delivery of campaign from beginning to end and optimizing as needed.
• Consult with Sales to ensure a successful advertising campaign.
• Work with Yield Management to manage margins.
• Review daily reporting to find potential issues and problems.
• Perform the day-to-day ad placement, scheduling and updates for customers which may include weekends or after hours.
• Prepare and edit HTML code used to track ad creative.
• Follow-up with immediate action & provide concise, timely feedback within the deadlines established.
• Self-manage tasks / schedule for effective and efficient time management.
• Troubleshoot targeting issues, resolve any traffic issues and reconcile discrepancies.
• QA all VAST tags and MP4 Files to meet specs

Skills

Ad trafficking

Multi-tasking

Time management

Communication

Client interaction

Education

BA/BS preferred

Tools

PRISM

Job description

The Opportunity:

Premion, the new “Over-the-Top” (“OTT”) advertising and media business, seeks a Digital Campaign Specialist. The Digital Operations Team supports all day-to-day Ad Operations for assigned accounts, aiding campaign planning, scheduling, implementation and tracking. This role involves maintaining relationships with third party vendors and media agencies to ensure proper delivery of Digital ad campaigns. Premion is a high growth division of TEGNA.

Location:

Phoenix, Arizona

Responsibilities:

The Digital Campaign Specialist is expected to understand site ad functionality, including knowledge of all ad products available on our site.

• Implement and manage online advertising campaigns
• Perform the day-to-day ad scheduling PRISM
• Monitor delivery of campaign from beginning to end and optimizing as needed
• Consult with Sales to ensure a successful advertising campaign
• Work with Yield Management to manage margins
• Review daily reporting to find potential issues and problems
• Perform the day-to-day ad placement, scheduling and updates for customers which may include weekends or after hours
• Prepare and edit HTML code used to track ad creative
• Follow-up with immediate action & provide concise, timely feedback within the deadlines established
• Self-manage tasks / schedule for effective and efficient time management
• Troubleshoot targeting issues, resolve any traffic issues and reconcile discrepancies
• QA all VAST tags and MP4 Files to meet specs

Requirements:

• 1-2 years of online ad trafficking experience
• Ability to multi-task, and work efficiently within a high-paced changing environment
• Strong organizational and time management skills
• Strong written and communication skills
• Able to interact comfortably with both clients and other internal departments
• Ideal candidate is someone who possesses the ability to take initiative and drive projects with minimal supervision
• BA/BS preferred

About PREMION

Premion, a division of TEGNA, is a first-in-market advertising services platform that offers local and regional advertisers access to premium long-form episodic content through one streamlined solution. Premion is a new division of TEGNA. Premion aggregates advertising inventory from more than 80 OTT inventory sources providing a one-stop-shop for regional and local advertisers. Premion has rolled out nationwide with ability to deliver campaigns in single and multiple DMAs, leveraging TEGNA’s sales force of more than 700 across the country, connecting its more than 14,000 local and regional advertising clients.

About TEGNA

TEGNA Media (NYSE: TGNA) is breaking the mold for how media companies operate. Recently named Station Group of the Year by Broadcasting and Cable, we have committed vast resources to transform our company through various initiatives including our “Over-the-Top” advertising and data solutions platform, Premion. TEGNA Inc. is an innovative media company that serves the greater good of our communities. With 49 stations in 41 markets, TEGNA delivers relevant content and information to consumers across media channels. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions.

TEGNA Inc. is a proud equal opportunity employer. We are a drug‑free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Benefits

• TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families.
• TEGNA offers two medical plan options for full and part‑time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
• Our 401(k) program offers full, part‑time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre‑tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
• Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
• TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
• * Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement

TEGNA Inc. is a proud equal opportunity employer. We areproud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilitiesin accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [e-mail]