Manager, Planning - Programmatic

Nbcuniversal; New York; Hybrid; USD 85,000 - 115,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k)

Paid leave

Tuition reimbursement

Discounts and perks

Job summary

NBCUniversal in the United States is seeking a Manager of Programmatic Planning to lead a team of digital sales planners and drive programmatic revenue across NBCU’s streaming portfolio. You will partner with Sales, Planning, Ad Operations, and Account Management to align programmatic and direct sales, while overseeing proposal development and pricing.

The role demands 5+ years in digital advertising, including 2+ in programmatic or streaming video, and prior people leadership.

Qualifications

• 5+ years of digital advertising experience, including 2+ years in programmatic advertising and/or streaming video.
• Experience leading, mentoring, or managing others.
• Strong knowledge of the digital ad sales cycle and media math, including PG/PMP deals, DSP/SSP workflows, and the CTV/streaming marketplace.

Responsibilities

• Manage and develop a team of Digital Sales Planners, providing guidance on plan building, rate approvals, campaign setup and execution, workload, and professional development.
• Manage account assignments and balance workload across the team based on priority and volume.
• Set clear planning and execution standards and keep the team informed on new products, workflows, and marketplace changes.
• Work closely with Sales, Planning, Ad Operations, Account Management, Inventory, Product, and other teams to keep Programmatic and Direct teams aligned.
• Serve as the programmatic subject matter expert for PG and PMP pricing and packaging, including inventory, targeting, and delivery.
• Oversee PG campaign stewardship in partnership with Sales, Ad Operations, Account Management, and Inventory.
• Monitor programmatic revenue and campaign delivery, flag risks early, and recommend ways to improve delivery and protect revenue.
• Ensure PG/PMP deals are priced appropriately based on agency/advertiser agreements, inventory availability, and market conditions.
• Review pre-sale and post-sale workflows and improve processes to make execution more accurate and efficient.
• Manage escalations and work with Sales/Planning leadership and cross-functional teams to resolve client issues quickly.
• Work closely with Account Managers and Digital Sales Planners to keep the revenue pipeline accurate and identify recurring execution issues.
• Support agency and client conversations when programmatic expertise is needed and help identify new revenue opportunities.
• Partner with Planning leadership on broader programmatic priorities and the rollout of new products and workflows.

Skills

Digital advertising

Programmatic

Streaming video

Media planning

Client services

Campaign management

Ad operations

Leadership

Tools

FreeWheel

Job description

• Compensation: USD 85,000 - USD 115,000 - yearly

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

As a Manager of Programmatic Planning, you will lead a team of Digital Sales Planners and support programmatic revenue across NBCU’s (video) streaming portfolio. You'll work closely with Sales, Planning, Ad Operations, Account Management, Inventory, and other teams and will serve as a key programmatic resource. Strong people management, programmatic knowledge. Strong ability to cross-collaborate across teams is critical to success in this role.

Reporting to the Senior Manager, Programmatic Planning, you will oversee proposal development, pricing and packaging, campaign management, and team performance across Programmatic Guaranteed (PG) and Private Marketplace (PMP) business.

Responsibilities:

• Manage and develop a team of Digital Sales Planners, providing guidance on plan building, rate approvals, campaign setup and execution, workload, and professional development.
• Manage account assignments and balance workload across the team based on priority and volume.
• Set clear planning and execution standards and keep the team informed on new products, workflows, and marketplace changes.
• Work closely with Sales, Planning, Ad Operations, Account Management, Inventory, Product, and other teams to keep Programmatic and Direct teams aligned.
• Serve as the programmatic subject matter expert for PG and PMP pricing and packaging, including inventory, targeting, and delivery.
• Oversee PG campaign stewardship in partnership with Sales, Ad Operations, Account Management, and Inventory.
• Monitor programmatic revenue and campaign delivery, flag risks early, and recommend ways to improve delivery and protect revenue.
• Ensure PG/PMP deals are priced appropriately based on agency/advertiser agreements, inventory availability, and market conditions.
• Review pre-sale and post-sale workflows and improve processes to make execution more accurate and efficient.
• Manage escalations and work with Sales/Planning leadership and cross-functional teams to resolve client issues quickly.
• Work closely with Account Managers and Digital Sales Planners to keep the revenue pipeline accurate and identify recurring execution issues.
• Support agency and client conversations when programmatic expertise is needed and help identify new revenue opportunities.
• Partner with Planning leadership on broader programmatic priorities and the rollout of new products and workflows.

Qualifications

• 5+ years of digital advertising experience, including 2+ years in programmatic advertising and/or streaming video; experience in media planning, client services, campaign management, or ad operations preferred.
• Experience leading, mentoring, or managing others.
• Strong knowledge of the digital ad sales cycle and media math, including PG/PMP deals, DSP/SSP workflows, and the CTV/streaming marketplace.
• Working knowledge of ad serving and SSP platforms; FreeWheel experience preferred.
• Strong analytical skills and the ability to use pacing, delivery, and revenue data to identify issues and make recommendations.
• Highly organized with strong attention to detail.
• Self-starter who can work well in a fast-paced, team-oriented environment.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary Range: $85,000 - $115,000 + sales incentive compensationeligible

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [e-mail].